Published 13 May 2023

The 10 Best Product Management Software for 2023

manager using a product management software

What is Product Management Software?

Product management software is a digital tool used by product managers, product lifecycle specialists, and product teams to implement some or all of the phases involved in the whole product lifecycle—planning, researching, ideation, design, development, launching, assessment, and improvement. Further, product management tools are crucial in centralizing processes to develop and manage products to align them with customer needs, generate more profit, and sustain efficiency.

Importance

Regardless of the business size and industry, product management can be complex and challenging. One notable factor is the need to integrate and optimize systems toward effective team alignment in ensuring only the best products are built for customers.

Using product management software helps teams and organizations accomplish the following key tasks:

  • Turn ideas into action plans
  • Understand user behavior and gather customer feedback to integrate them into product development and improvement processes
  • Improve progress visibility across the board
  • Streamline task and project management
  • Make workplace communication and collaboration more effective

Further, it’s important to have product management software tools for all the phases involved in your organization’s product management system. Some of such stages are the following:

Key Features

Top product management software must have these features:

  • Idea capturing and roadmapping
  • Product management templates
  • Goal setting and tracking capabilities
  • Project, task, and workflow management
  • Milestone tracking
  • Automation
  • Team collaboration
  • Data and document sharing and storage
  • Reporting and analytics
  • Integrations

Top Product Management Software Comparison

To help you choose the best software for product management, here’s a quick overview of our best 10:

  • Best Overall: SafetyCulture
  • Best for End-to-end Product Strategy Roadmapping: Roadmunk
  • Best for B2B SaaS Organizations: Harvestr
  • Best for Customer Roadmapping: Productboard
  • Best for Product Leaders: Dragonboat
  • Best for B2B Software Companies: Canny
  • Best for Modular Product Roadmapping: ProdPad
  • Best for IT Teams: ProductPlan
  • Best for End-to-end Product Management: Craft.io
  • Best for Modular Product Management: airfocus

You may also use this table for the comparison of free version availability, pricing of paid plans, and mobile app capability:

Product Management Software Free Version Paid Plan Mobile App
SafetyCulture Yes $19/month/10 users Yes
Roadmunk None $24/user/month No
Harvestr Yes $65/editor/month* No
Productboard None $20/maker/month* No
Dragonboat Yes** $69/user/month* No
Canny Yes $360/month* No
ProdPad None $24/module/editor/month* No
ProductPlan None $39/editor/month* No
Craft.io None $39/user/month* No
airfocus None $19/editor/month* No

* billed annually
** for non-profit organizations or startups based on qualification

Check out these ready-to-use product management checklist templates you can download and customize using SafetyCulture:

Browse related templates

pat guevara safetyculture content specialist

SafetyCulture Content Specialist

Patricia Guevara

Patricia Guevara is a content writer and researcher for SafetyCulture. With her extensive content writing and copywriting experience, she creates high-quality content across a variety of relevant topics. She aims to promote workplace safety, operational excellence, and continuous improvement in her articles. She is passionate about communicating how technology can be used to streamline work processes, empowering companies to realize their business goals.

Patricia Guevara is a content writer and researcher for SafetyCulture. With her extensive content writing and copywriting experience, she creates high-quality content across a variety of relevant topics. She aims to promote workplace safety, operational excellence, and continuous improvement in her articles. She is passionate about communicating how technology can be used to streamline work processes, empowering companies to realize their business goals.