SafetyCulture
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Hotel Brand Standards

Provide quality services and amenities, enhance guest experience, and maintain consistent hotel brand standards across operations.

SafetyCulture has helped businesses around the world achieve

60%

improved auditing efficiency*
50%

improved efficiency in training*
49%

savings from safety & compliance improvements*

*Reported in Forrester’s study: The Total Economic Impact™ of SafetyCulture’s Operations Platform

Deliver a great guest experience

Equip your teams with the tools and knowledge to deliver a 5-star guest experience consistently. Digitize venue checks spanning from bar, floor, and manager open/close procedures, to housekeeping and bathroom cleanliness to maximize efficiencies and see satisfaction rise.

“From a business perspective, we’ve not just seen an improvement in standards. It’s also given us our time back to actually focus on what’s important to Scotsman Hospitality: looking after our guests.”

User

Amy Mathieson

Data Manager, Scotsman Hospitality Group

Read success story

Keep everything on brand

A slip in brand reputation can have huge consequences. Deliver brand standard assessments and training courses seamlessly to ensure your teams deliver a better and consistent guest experience that keeps customers coming back for more. Identify additional areas of improvement with mystery shopper campaigns that are easy to deploy.

“For our hotel, SafetyCulture platform gives us the tools to check ourselves… It is a tracking system where we can analyze and elaborate on our performance in any given area of the hotel, based on Accor’s set standards.”

User

Julia Schamme

Accor Hotel Manager, Dubai Al Barsha

Read success story

Raise quality and service standards across operations

Quality assurance is a key factor in upholding brand standards and it’s important to maintain that across operations. Ensure staff members are capable of meeting these requirements by streamlining quality audits, housekeeping tasks, and other operational activities in one place. Deliver routine reminders for safety and health standards using Heads Up to keep everyone in the loop, no matter the location.

“SafetyCulture gives our staff a sense of responsibility and ownership for their venues. It’s completely transparent and improves staff awareness of what’s going on: which, in turn, drives up standards.”

User

Amy Mathieson

Data Manager, Scotsman Hospitality Group

Read success story

Properly maintain hotel facilities and assets

Keep hotel facilities clean and well-maintained by setting clear standard operating procedures (SOPs). Assign repair tasks to maintenance to fix issues fast and prevent costly damage. Use a centralized dashboard to track all maintenance activities across locations and ensure brand consistency.

Drive up guest loyalty

Gather feedback using surveys and forms to better understand the guest experience. Measure how well every aspect of your operations—from front desk to housekeeping—meet brand standards. Analyze data from their feedback to identify gaps, take action, and show guests their opinions matter.

Drive improvement across your organization

Hotel Quality Assurance

Facilities Safety Checks

Risk Mitigation Awareness

Task Management

Brand Standards Audits

Hotel Reputation Management

Preventive Maintenance

Incident Reporting

Standard Operating Procedures (SOP)

Site Safety Walks

Guest Management

Hotel Room Inspections

Raise the bar for customer experience across locations

  • App Store
  • Google Play

Explore hospitality resources & solutions

Template

Hotel Quality Assurance Checklist

Maintain hospitality standards and quality with digital checklists and templates.

Template

Hotel Maintenance Checklist

Perform regular maintenance and inspection tasks in your hotel with the help of hotel maintenance checklists to streamline your processes.

Template

Housekeeping Standard Operating Procedure (SOP) Checklist

Ensure staff follow the correct housekeeping procedures and best practices with a digital housekeeping SOP checklist.

Article

Hotel Brand Standards

Learn about the importance of upholding hotel brand standards and the best practices for maintaining consistent practices to bolster hotel reputation.

Article

Leading Quality Assurance (LQA) Standards

Discover how LQA Hotel Standards set the benchmark for excellence in hospitality, ensuring exceptional service, work efficiency, and guest satisfaction.

Article

Hotel Management

Know more about hotel management and how technology can help with it.

Unlock a better way of working for your service operations

✓ Deliver consistent experience ✓ Maintain the highest standards ✓ Make better decisions, quicker ✓ Maximize returns

  • App Store
  • Google Play

Frequently Asked Questions

How does hotel brand standards software improve hotel service?

How does this software help hotels achieve standardization?

What are the key elements of hotel brand standards software?

What are the challenges in implementing hotel brand standards?

Is training required to use this kind of software?