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Feedback from the Field 2024

Frontline futures: Navigating worker dynamics, skill shortages and unfit tools

In one of the largest global studies of 10,000 frontline employees and managers, we gathered the concerns, motivations, and areas for improvement for critical workers.

Download the report:

Insights from the Frontline

52% believe…

there’s an “us vs. them” divide between frontline employees and management.

71% think…

that skills and labor shortages will present critical issues in their industry.

63% feel…

frustrated and dissatisfied with the tools and systems they use at work.

Improve the future for frontline workers

Read our findings to unlock the potential of the 2.7 billion deskless workers who power our critical industries across the world. Download the full report for tips on how to improve the future of the frontline.

Want more tailored insights?

Select your industry in the form when downloading the global report

Download the full report now

About the research

All figures, unless otherwise stated, are from YouGov. Fieldwork was undertaken between 31 July – 14 August 2024.

Total sample size was 10,128 workers aged 18+ in construction, manufacturing, retail, hospitality, distribution/logistics/supply/transport and energy/mining/resources businesses across Australia, the UK, the US, Germany, France and Ireland.