The Customers View Mystery Shopper Report
by Simon Thornton, from the Community
Use this in depth mystery shopper report to evaluate a pub, bar, or restaurant from the customers perspective. Assess exterior presentation, welcome and speed of service, staff appearance and knowledge, trading area cleanliness and presentation, toilet condition, drink range and recommendations, upselling, food quality, timing, portion size, and value for money. Review marketing activity across posters, website, Google, and social updates, check garden and outdoor areas, and capture overall impressions when leaving. Record delays, check backs, and issue resolution, then summarize with notes and signatures to drive service improvements.
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