This course will inform startups about the differences between growing and scaling a SaaS startup. It will also provide information about the steps companies take to scale up their businesses, the common struggles they face, and the possible ways to overcome those challenges. It will discuss the metrics used in measuring how effective a company has scaled up (e.g. MAU, ARR, CAC, LTV, etc.) and the positive effects of scaling up on employees (e.g. liquidity of equity shares after an acquisition).
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The full course includes
- What It Means to Scale for SaaS Startups
- Common Scaling Issues Faced by Startups
- Positive Effects of Scaling on Employees
- Measuring Scaling and Growth in SaaS Startups
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