This Eyes of the Customer checklist supports restaurant teams in evaluating guest-facing standards and overall brand presentation. Sections cover exterior signage and parking, landscaping, windows, and decals; interior cleanliness, lighting, seating, menus and displays; equipment such as coolers and hot bags; and compliance with current branding materials. It also reviews team member image and hospitality, including greeting, knowledge, uniforms, grooming, and professionalism. Use it to score locations, identify issues, and coach managers to deliver a consistent, welcoming experience.
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