Forbes Internal Audit - Digital Services
by Evgeniya Kryukova, from the Community
Use this Forbes Travel Guide digital services audit to assess hotel websites, booking engines, and guest communications. Evaluate design consistency, navigation, and error-free content. Verify booking filters, rate calendars, clear room descriptions, special request capture, and transparent deposit and cancellation policies. Confirm instant confirmations, amend and cancel options, and accurate emails. Check email tone, formatting, and response times, plus text messaging professionalism and replies within three minutes. Review service automation for intuitive operation and ensure non-digital alternatives are available.
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