Hotel Digital Services Audit Checklist (AUART 2024)
by Dialma Geerman, from the Community
Use the AUART 2024 Digital Services audit checklist to evaluate the online guest experience for hotels. Review website design consistency and navigation, booking engine functionality, rate and availability calendars, and clarity of room descriptions and inclusions. Confirm the ability to add special requests, transparent deposit and cancellation policies, and immediate confirmations with accurate email details. Check that bookings can be amended or cancelled online, and that all email communications are personalized, professionally formatted, and timely. Assess text messaging tone and response times, the intuitiveness of digital request tools, seamless service automation, and the availability of non-digital alternatives.
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