Top 5 Best Mystery Shopper Checklists

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A mystery shopper checklist is a tool used by secret shoppers to assess and record customer experience feedback. It is a method used by companies or organizations for internal or competitive market research purposes. A mystery shopper checklist evaluates retail stores, hotels, and restaurants on areas such as customer service, cleanliness, product quality, overall layout of the establishment, safety, and many others to ensure compliance with regulations or service guidelines. Learn more about how mystery shopping works and tips on how to conduct one here.

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iAuditor, the world’s #1 mobile inspection app, can help you replace paper-based questionnaires and forms with a digital checklist app. Capture feedback in real-time with the use of your mobile device or tablet. With iAuditor you can:

To get started, we have compiled general mystery shopping checklists that you can download for free and customize according to your business needs. These checklists cover hotels, restaurants, retail stores, cafes, and more.

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Top 5 Mystery Shopper Checklists

1. General Mystery Shopper Checklist

This comprehensive Hotel Checklist converted using iAuditor can be useThis general mystery shopper checklist is used to record a mystery shopper’s overall impression of an establishment. Document unbiased observations on the establishment’s customer service, environment, product quality, and overall customer experience. This template helps assess the following:

  1. Evaluation of the business’ location and ambiance
  2. Quality of customer service
  3. Service/product availability and quality

Complete the audit by listing your recommendations, opportunities for improvement, and overall impressions. Capture photo evidence for comprehensive reports. You can use this checklist as a starting template and modify it for your particular industry or business use-case.

Mystery Shopper

Having trouble customizing the template? Reach out to our onboarding team to help you get started.


2. Hotel Mystery Shopper Checklist

This comprehensive Hotel Mystery Shopper Checklist is composed of 8 sections and can be a guide for the complete inspection of a hotel. Use this template to evaluate arrival and accommodation experience, the management, and the hotel bar and restaurant services. Provide ratings for each section and also enter notes for comments and recommendations.

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3. Retail Mystery Shopper Checklist

Use this Retail Mystery Shopper Checklist to evaluate retail employees on their adherence to the standard practices of the company. This checklist covers employees attitude and behavior when assisting and acknowledging a customer. Use iAuditor the world’s most powerful digital inspection app to perform your audits and generate a comprehensive report on how to improve on retail services.

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4. Restaurant Mystery Shopper Checklist

This Restaurant Mystery Shopper Template can be used to evaluate if the 1) atmosphere, 2) food service and accommodation, 3) restaurant staff and 4) management comply with best practices and standards. Use iAuditor to give an overall visit rating and provide your recommendations.vide guests a high level of service.

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5. Cafe Mystery Shopper Survey

Use this Hotel Bathroom Cleaning Checklist as your guide for proper hotel bathroom cleaning. Check if your staff follows standard cleaning procedures and inspect if there are items in bathrooms that need to be removed, items to spray and scrub, fixtures to wipe, and things to shine. Capture photos of dirty or defective items and assign actions to team members.

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