Top 5 Best Mystery Shopper Checklists
Discreetly record feedback using a mobile device. Generate on-site reports and immediately share with your organization
What is a Mystery Shopper Checklist?
A mystery shopper checklist is a tool used by secret shoppers to assess and record customer experience feedback. It is a method used by companies or organizations for internal or competitive market research purposes. A mystery shopper checklist evaluates retail stores, hotels, and restaurants on areas such as customer service, cleanliness, product quality, overall layout of the establishment, safety, and many others to ensure compliance with regulations or service guidelines.
Mystery Shopper Checklist App
iAuditor, the world’s #1 mobile retail inspection app, can help you replace paper-based questionnaires and forms with a digital checklist app. Capture feedback in real-time with the use of your mobile device or tablet. With iAuditor you can:
- Have secret shoppers discreetly and conveniently observe and gather feedback
- Create comprehensive reports by capturing and attaching photos to your report
- Save hours in writing reports. iAuditor can generate reports as you finish a questionnaire or form
- Immediately share your report to members of your organization. Preview a sample report.
- Use for free with small teams. Unlimited reports and storage for premium accounts.
To get started, we have compiled general mystery shopping checklists that you can download for free and customize according to your business needs. These checklists cover hotels, restaurants, retail stores, cafes, and more.
Top 5 Mystery Shopper Checklists
General Mystery Shopper Checklist
This general mystery shopper checklist is used to record a mystery shopper’s overall impression of an establishment. Document unbiased observations on the establishment’s customer service, environment, product quality, and overall customer experience. This template helps assess the following:ience. This template helps assess the following:
- Evaluation of the business’ location and ambiance
- Quality of customer service
- Service/product availability and quality
Complete the audit by listing your recommendations, opportunities for improvement, and overall impressions. Capture photo evidence for comprehensive reports. You can use this checklist as a starting template and modify it for your particular industry or business use-case.
Hotel Mystery Shopper Checklist
This comprehensive Hotel Mystery Shopper Checklist is composed of 8 sections and can be a guide for the complete inspection of a hotel. Use this template to evaluate arrival and accommodation experience, the management, and the hotel bar and restaurant services. Provide ratings for each section and also enter notes for comments and recommendations.
Retail Mystery Shopper Checklist
Use this Retail Mystery Shopper Checklist to evaluate retail employees on their adherence to the standard practices of the company. This checklist covers employees attitude and behavior when assisting and acknowledging a customer. Use iAuditor the world’s most powerful digital inspection app to perform your audits and generate a comprehensive report on how to improve on retail services.
Restaurant Mystery Shopper Checklist
This Restaurant Mystery Shopper Template can be used to evaluate if the 1) atmosphere, 2) food service and accommodation, 3) restaurant staff and 4) management comply with best practices and standards. Use iAuditor to give an overall visit rating and provide your recommendations. Provide guests a high level of service.
Cafe Mystery Shopper Checklist
This cafe mystery shopper survey focuses on the overall experience of cafe customers. It is used to evaluate ambiance and whether or not baristas and other staff follow set procedures to provide the best possible service. It’s also used to check the condition of the establishment, the tools used and provided, and can be used to provide a general observation to complete the survey.