Top Mystery Shopping Apps of 2022

Learn more about how a mystery shopping app works and which one would be the best for your business.

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Published 24 Jun 2022

What is a Mystery Shopper App?

A mystery shopping app, also known as a mystery shopper or secret shopper app, is a digital tool used by both businesses and secret shoppers to discreetly observe and gather information from a retail store. A mystery shopping software program is used in different industries such as hotels, restaurants, and retail outlets to secretly identify process loopholes, analyze opportunities for improvement, and assess store compliance without bias.

Importance of Mystery Shopping Apps

Mystery shopping apps are excellent market research tools that can help businesses have a real-time look into the growth of their products and services. This is done by allowing anonymous shoppers to conduct audits from a handheld device, making it easier to record information covertly. Some aspects of a business that mystery shopping apps analyze are as follows:

  • Customer service
  • Flaws and weaknesses in management and operations
  • Pricing
  • Shelving
  • Hygiene practices

A mystery shopping app also gives businesses an easy way to know what customers think of them from their perspective. Although companies have their own internal methods of analyzing and understanding their goods and services, having an outsider do the same can uncover data and perspectives they may not have considered before. This is especially true for weaknesses or flaws on the ground level, as they can only be spotted by customers. 

With the information gathered from the mystery shopping app, businesses can then know what needs to be improved and what else needs to be done to provide a better experience for both them and their customers. 

Other benefits businesses can expect from using mystery shopping apps are:

  • Better monitoring and measuring of a business’ facilities, service performance, product and service quality, and customer service 
  • Improvement in customer retention rates
  • Increases awareness for employees and business owners about what customers think is important to a business 
  • Faster and more efficient ways of spotting areas for improvement and more training 
  • Creating or discovering new ways to conduct competitor analysis
roselin manawis safetyculture content specialist

SafetyCulture Content Specialist

Roselin Manawis

Roselin Manawis is a content writer and researcher for SafetyCulture. She has experience in news writing and content marketing across different fields of discipline. Her background in Communication Arts enables her to leverage multimedia and improve the quality of her work. She also contributed as a research assistant for an international study and as a co-author for two books in 2020. With her informative articles, she aims to ignite digital transformation in workplaces around the world.

Roselin Manawis is a content writer and researcher for SafetyCulture. She has experience in news writing and content marketing across different fields of discipline. Her background in Communication Arts enables her to leverage multimedia and improve the quality of her work. She also contributed as a research assistant for an international study and as a co-author for two books in 2020. With her informative articles, she aims to ignite digital transformation in workplaces around the world.