Learn more about how a mystery shopping app works and which one would be the best for your business.
Published 21 Nov 2022
A mystery shopping app, also known as a mystery shopper or secret shopper app, is a digital tool used by both businesses and secret shoppers to discreetly observe and gather information from a retail store. A mystery shopping software program is used in different industries such as hotels, restaurants, and retail outlets to secretly identify process loopholes, analyze opportunities for improvement, and assess store compliance without bias.
The SafetyCulture mystery shopping app can be used by secret shoppers on their iPhone, iPad, and Android devices to take notes and photos for reports. With SafetyCulture, managers can ask their shoppers to capture and annotate as many photos as needed and get proof that secret shoppers were at their assigned location with GPS tracking of surveys performed on-site.
To get started, managers can create their own mystery shopper checklists or get started with free, customizable templates from the Public Library. From there, shoppers can conduct their mystery shopping from anywhere in the world and send all their completed inspection forms to the cloud which managers and their teams can access anytime.
Additionally, all changes to completed inspection forms or checklist templates, even when done offline, will be reflected in real-time once there is a connection. SafetyCulture’s cloud storage and syncing features remove the need for more manual follow-ups with individual secret shoppers from multiple locations on different assignments. Once done, managers automatically receive reports of completed tasks on their chosen device.
Best For: All industries and for online and in-person mystery shopping
Pricing: Free for teams with 10 members or less. For teams with more than 10 members, paid plans start at $19 per month with a free 30-day trial.
Streetbees is a market research tool reliant on Artificial Intelligence (AI) and human intelligence. This mystery shopping app takes human intelligence from mystery shoppers, using their responses to help improve a business’s operations, goods, and services.
Best For: Those who want AI help in their market research
Pricing: Free to download for mystery shoppers. For retailers, pricing is dependent on the organization’s needs.
Secret Shopper is a mystery shopping app that allows brand managers to gather data from anonymous online and offline or in-person shoppers. This app can be used by any shop from any industry, acting as a market research tool. Mystery shoppers on the Secret Shopper app also get monetary compensation for their efforts, with the reward ranging from $15 to $20 per task.
Best For: Those who want a multipurpose mystery shopping app that can also help with other aspects of marketing
Client X is a market research tool, mystery shopping app, and data analysis software all in one and is an Elite member of the Mystery Shopping Professionals Association (MSPA) of Europe and Africa. With Client X, managers can collect data on their business performance through mystery shoppers who perform tasks specific to each business’ needs, such as purchasing, engaging with client representatives, and filing complaints and purchase returns.
Best For: Market research
Pricing: Dependent on the organization’s needs
Field Agent is a mystery shopping app based in the US that focuses on conducting audits on online and in-person stores. Brands and businesses can use Field Agent to ask mystery shoppers about their reviews on a shop’s staff, store conditions, items, and more. Field Agent can also work as an overall retail management app as it also helps with inventory management, price regulation, and other audits.
Best For: Overall retail management
Mystery shopping apps are excellent market research tools that can help businesses have a real-time look into the growth of their products and services. This is done by allowing anonymous shoppers to conduct audits from a handheld device, making it easier to record information covertly. Some aspects of a business that mystery shopping apps analyze are as follows:
A mystery shopping app also gives businesses an easy way to know what customers think of them from their perspective. Although companies have their own internal methods of analyzing and understanding their goods and services, having an outsider do the same can uncover data and perspectives they may not have considered before. This is especially true for weaknesses or flaws on the ground level, as they can only be spotted by customers.
With the information gathered from the mystery shopping app, businesses can then know what needs to be improved and what else needs to be done to provide a better experience for both them and their customers.
Other benefits businesses can expect from using the best mystery shopper apps are:
Roselin Manawis is a content writer and researcher for SafetyCulture. She has experience in news writing and content marketing across different fields of discipline. Her background in Communication Arts enables her to leverage multimedia and improve the quality of her work. She also contributed as a research assistant for an international study and as a co-author for two books in 2020. With her informative articles, she aims to ignite digital transformation in workplaces around the world.
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