VM Field Optimization Check for Retail Stores
by Dino Baijnath, from the Community
This visual merchandising field optimization checklist helps retail teams assess store presentation and compliance during every visit. Review windows, mannequins, decals and banners, cleanliness, lighting, and pricing accuracy. Check front tables, promotions and silent salesmanship signage, fixture tops, the snake queue, and point of sale standards. Validate category walls such as footwear, backpacks, socks and thermals, and sleeping bags, ensuring correct layouts, stuffing, lacing, and price pointing. Confirm tagging and hanger disciplines, signage on priced-to-go and end-of-range rails, and grouping of equipment categories like lighting, flasks, knives and multitools, consumer electronics, camping, braai, cooking and gas, headwear, and travel. Use findings to rate compliance with briefs and provide clear, actionable feedback to improve store execution.
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This community page makes available free workplace checklists and templates created by other users within the SafetyCulture community. SafetyCulture has re-published this content and where possible, has credited the original author. SafetyCulture has not verified the accuracy, reliability or suitability of any community content. You agree that your use of any of this content is in accordance with SafetyCulture’s Terms and Conditions.