Template

Visual Merchandising Field Optimization Check

by Dino Baijnath, from the Community

10+

Use this VM field optimization checklist during every in-store visit to review windows, mannequins, signage, front tables, promotions, fixture tops, queue merchandising, point of sale, footwear and backpack walls, socks and thermals, sleeping bags, and more. Rate compliance against briefs, verify layouts, check pricing and Silent Salesmanship signage, assess cleanliness, and confirm correct sizing and tagging. Capture photo evidence and record corrective actions to drive consistent retail execution.

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About author

Community

This community page makes available free workplace checklists and templates created by other users within the SafetyCulture community. SafetyCulture has re-published this content and where possible, has credited the original author. SafetyCulture has not verified the accuracy, reliability or suitability of any community content. You agree that your use of any of this content is in accordance with SafetyCulture’s Terms and Conditions.

Template
VM Field Optimization Check for Retail Stores
This visual merchandising field optimization checklist helps retail teams assess store presentation and compliance during every visit. Review windows, mannequins, decals and banners, cleanliness, lighting, and pricing accuracy. Check front tables, promotions and silent salesmanship signage, fixture tops, the snake queue, and point of sale standards. Validate category walls such as footwear, backpacks, socks and thermals, and sleeping bags, ensuring correct layouts, stuffing, lacing, and price pointing. Confirm tagging and hanger disciplines, signage on priced-to-go and end-of-range rails, and grouping of equipment categories like lighting, flasks, knives and multitools, consumer electronics, camping, braai, cooking and gas, headwear, and travel. Use findings to rate compliance with briefs and provide clear, actionable feedback to improve store execution.
by Dino Baijnath, from the Community
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Template
Store Optimization Check for Leaders
Use this store optimization checklist to help retail leaders evaluate windows and entrances, merchandising compliance, signage and lighting, sales floor coverage, promotions, security tagging, and fixture alignment. Review stockroom readiness, POS and snake queue standards, fitting room cleanliness and controls, and team presentation and product knowledge. Capture photos, verify pricing and visual merchandising guidelines, and drive consistent execution to improve customer experience, compliance, and sales.
by Gerhard Devilliers, from the Community
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Template
Customer Focus Flow Checklist
Use this customer focus flow to evaluate retail store presentation and readiness. Inspect windows inside and out, confirm current campaigns are installed, and check mannequins, pricing and signage across departments. Review holders and front table setup, verify layouts follow best practice, and ensure accessories complete the look. Assess footwear and backpack walls, sleeping bags, lighting, hydration, camping essentials and densities. Check point of sale merchandising and staff awareness of targets, best sellers and new lines. Verify housekeeping and stockroom organization. Capture first impressions of the overall customer experience.
by Dino Baijnath, from the Community
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Template
Retail Store Operations Optimization Checklist
Use this V3 optimization checklist to evaluate and improve retail store performance. It covers leadership and team readiness, greeting standards and sales behaviors, fitting room controls, visual merchandising and window execution, promotions, pricing and markdown accuracy, lighting and temperature, maintenance and cleanliness, POS setup and cash-up, stockroom standards, planograms, replenishment, size curves, and risk management including security tagging, hazard counts, fire equipment servicing, and shoplifting coverage. Drive consistency, compliance, and better customer experiences.
by Gerhard Devilliers, from the Community
Downloads: 0
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Visual Merchandising Field Optimization Check

With SafetyCulture you can

Digitize team workflows

Reduce manual errors

Create and share inspection reports

About author

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VM Field Optimization Check for Retail Stores

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