This secret shopper scoresheet is designed for Phillips 66/Conoco and Fresh Start Convenience locations to evaluate the full in-store and forecourt experience. It covers site identification and landscaping, forecourt and pump islands, fuel dispensers and amenities, store entrance, merchandising basics, coolers and freezers, cold and hot beverage stations, front counter, restrooms, and customer service behaviors. Optional areas include car wash, outside vending, air and water, and service bays. Use weekly to view the store through the customer’s eyes and drive consistent standards.
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