Mystery Shopper Retail Store Assessment
by Puth Prapasanobol, from the Community
This mystery shopper checklist helps evaluate retail store performance across the entire customer journey. Capture customer details and purchasing profile, then assess first impressions, information counter service, cashier engagement, and checkout equipment. Audit merchandising, cleanliness, signage, pricing, and product confidence across departments including bakery, chilled and frozen, fresh produce, butchery, fish and seafood, and dry/non‑food. Review staff behavior and service quality, plus facilities such as car parks, vendor areas, toilets, floors, and trolleys. Use the findings to improve customer experience, store standards, and operational compliance.
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About author
This community page makes available free workplace checklists and templates created by other users within the SafetyCulture community. SafetyCulture has re-published this content and where possible, has credited the original author. SafetyCulture has not verified the accuracy, reliability or suitability of any community content. You agree that your use of any of this content is in accordance with SafetyCulture’s Terms and Conditions.