Mystery Shopper Retail Store Assessment

This mystery shopper checklist helps evaluate retail store performance across the entire customer journey. Capture customer details and purchasing profile, then assess first impressions, information counter service, cashier engagement, and checkout equipment. Audit merchandising, cleanliness, signage, pricing, and product confidence across departments including bakery, chilled and frozen, fresh produce, butchery, fish and seafood, and dry/non‑food. Review staff behavior and service quality, plus facilities such as car parks, vendor areas, toilets, floors, and trolleys. Use the findings to improve customer experience, store standards, and operational compliance.