DARE Customer Experience Evaluation

This retail-focused customer experience evaluation checklist helps leaders assess service on the sales floor and at the cash desk. Observe a sales interaction for timely greetings within five seconds, positive energy, and genuine interest. Check the use of open-ended questions to assess needs, communication of current promotions, and clear explanation of product benefits. Note whether Pay Just Now is offered to address price objections, add-on items are suggested, and alternatives or omni options are provided when items are out of stock. Confirm that customers are thanked and welcomed back. At the cash desk, evaluate friendly acknowledgement, energetic and efficient service, information about friends and family programs, relevant add-on suggestions, and a warm send-off.