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MIA Marketing Audit Checklist

by Damon Debono, from the Community

Use this restaurant marketing audit checklist to review guest-facing materials and service quality. Evaluate crowns, posters, digital menu boards, toy displays, signage, and flyers. Inspect front counter experience including uniform, greeting, tone, helpfulness, upselling, and speed. Check kiosk cleanliness, accuracy, signage, and functionality. Verify aggregator listings and accuracy for partners like Bolt and Wolt. Track average wait times and assess food temperature, presentation, build, and order accuracy.

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Digitize any process, procedure or policy

Eliminate mistakes made by paper-based processes

Create and share professional reports instantly

Confirm accountability and compliance with a digital log

About author

Community

This community page makes available free workplace checklists and templates created by other users within the SafetyCulture community. SafetyCulture has re-published this content and where possible, has credited the original author. SafetyCulture has not verified the accuracy, reliability or suitability of any community content. You agree that your use of any of this content is in accordance with SafetyCulture’s Terms and Conditions.

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Restaurant Marketing Audit Checklist
Use this restaurant marketing audit to review in-store materials and guest experience across key touchpoints. Check crowns, posters, digital menu boards, toy displays, and signage. Inspect cleanliness of floors, bathrooms, bins, tables, windows, and dining areas. Evaluate front counter service including uniform, greeting, tone, helpfulness, upselling, and speed. Verify kiosk cleanliness, accuracy, signage, and functionality. Record waiting times, aggregator accuracy for Bolt and Wolt, and assess food temperature, presentation, build, and order accuracy.
by Damon Debono, from the Community
Downloads: 0
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Template
In-Restaurant CFV 2025 Checklist
Assess and improve restaurant performance with a comprehensive in-restaurant CFV 2025 checklist for quick-service operations. Evaluate dining room and restroom cleanliness, staff appearance, hospitality, order taking across front counter, kiosk, mobile and table service, and presenter standards. Measure speed with wait time and receipt-to-present targets, verify order accuracy and condiments, and audit food and beverage quality. Review behind-the-counter practices including product prep, holding times, fries and beverage procedures, order assembly, cleanliness, and shift leadership focus. Use it to identify danger zones, manage staffing and stock levels, and deliver a consistent, high-quality guest experience.
by Jecx Villaraza, from the Community
Downloads: 0
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Template
Breakfast Service Quality Control Checklist
This breakfast service quality control checklist helps hotels and restaurants assess guest greeting and seating, quoted wait times, staff professionalism, eye contact and tone, dietary inquiries, and anticipatory service. It covers order accuracy, pacing, menu quality, coffee and tea service, food temperature, flavor and presentation, buffet labeling and hygiene, sustainability practices, and cleanliness standards. It also evaluates table settings, serviceware quality, refills, bill accuracy and presentation, and overall dining room organization and comfort.
by Crisdean Porciani, from the Community
Downloads: 20+
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Template
Del Taco Drive-Thru Shop Form
This Del Taco drive-thru shop form is a mystery shop style checklist for evaluating restaurant exterior cleanliness, lighting, signage, menu boards, and marketing materials, as well as service behaviors at the speaker and window. It covers greeting time, friendliness, upselling, order confirmation, payment handling, order accuracy, packaging, and inclusion of condiments. It also verifies speed of service, food build and appearance, temperature and weight standards, and team uniform compliance to help improve guest experience and operational consistency.
by Tiffiany Bourque, from the Community
Downloads: 10+
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Restaurant Marketing Audit Checklist

Use this restaurant marketing audit to review in-store materials and guest experience across key touchpoints. Check crowns, posters, digital menu boards, toy displays, and signage. Inspect cleanliness of floors, bathrooms, bins, tables, windows, and dining areas. Evaluate front counter service including uniform, greeting, tone, helpfulness, upselling, and speed. Verify kiosk cleanliness, accuracy, signage, and functionality. Record waiting times, aggregator accuracy for Bolt and Wolt, and assess food temperature, presentation, build, and order accuracy.

by Damon Debono, from the Community

Get

Template

In-Restaurant CFV 2025 Checklist

Assess and improve restaurant performance with a comprehensive in-restaurant CFV 2025 checklist for quick-service operations. Evaluate dining room and restroom cleanliness, staff appearance, hospitality, order taking across front counter, kiosk, mobile and table service, and presenter standards. Measure speed with wait time and receipt-to-present targets, verify order accuracy and condiments, and audit food and beverage quality. Review behind-the-counter practices including product prep, holding times, fries and beverage procedures, order assembly, cleanliness, and shift leadership focus. Use it to identify danger zones, manage staffing and stock levels, and deliver a consistent, high-quality guest experience.

by Jecx Villaraza, from the Community

Get

Template

Breakfast Service Quality Control Checklist

This breakfast service quality control checklist helps hotels and restaurants assess guest greeting and seating, quoted wait times, staff professionalism, eye contact and tone, dietary inquiries, and anticipatory service. It covers order accuracy, pacing, menu quality, coffee and tea service, food temperature, flavor and presentation, buffet labeling and hygiene, sustainability practices, and cleanliness standards. It also evaluates table settings, serviceware quality, refills, bill accuracy and presentation, and overall dining room organization and comfort.

by Crisdean Porciani, from the Community

20+

Get

Template

Del Taco Drive-Thru Shop Form

This Del Taco drive-thru shop form is a mystery shop style checklist for evaluating restaurant exterior cleanliness, lighting, signage, menu boards, and marketing materials, as well as service behaviors at the speaker and window. It covers greeting time, friendliness, upselling, order confirmation, payment handling, order accuracy, packaging, and inclusion of condiments. It also verifies speed of service, food build and appearance, temperature and weight standards, and team uniform compliance to help improve guest experience and operational consistency.

by Tiffiany Bourque, from the Community

10+

Get

MIA Marketing Audit Checklist

About author

You might also like

Restaurant Marketing Audit Checklist

In-Restaurant CFV 2025 Checklist

Breakfast Service Quality Control Checklist

Del Taco Drive-Thru Shop Form

You might also like

Restaurant Marketing Audit Checklist

In-Restaurant CFV 2025 Checklist

Breakfast Service Quality Control Checklist

Del Taco Drive-Thru Shop Form