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Brand Audit Checklist

by nadiya brahmi, from the Community

This restaurant brand audit checklist helps evaluate the entire guest experience and operational standards across your venue. Review interior, kitchen, and exterior cleanliness; verify equipment condition, lighting, refrigeration, and fryer maintenance; and assess food and beverage quality, portion control, and presentation. Measure first impressions from greeting to seating, dining room organization and cleanliness, and restroom hygiene. Evaluate service behaviors, uniforms, menu knowledge, suggestive selling, ticket timing, refills, manager presence, payment handling, and guest farewells. Use this tool for consistent, on-brand execution and continuous improvement.

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Digitize any process, procedure or policy

Eliminate mistakes made by paper-based processes

Create and share professional reports instantly

Confirm accountability and compliance with a digital log

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Community

This community page makes available free workplace checklists and templates created by other users within the SafetyCulture community. SafetyCulture has re-published this content and where possible, has credited the original author. SafetyCulture has not verified the accuracy, reliability or suitability of any community content. You agree that your use of any of this content is in accordance with SafetyCulture’s Terms and Conditions.

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GK Brand Standards Audit Checklist
This GK Brand Standards Audit helps restaurant teams assess compliance with brand and operational standards across food preparation, customer service, and site presentation. It covers recipe specification and portion control for bowls, quenchers, hot veg, meats, and specialty items, as well as beverage preparation. The checklist reviews team behavior and service quality, including upselling, hospitality, uniform and hygiene, and complaint handling. Operational accuracy includes order checks, packaging, timing, storage, and quality control using in-store systems. Site standards verify approved music, legal and safety posters, marketing materials, pricing, menu boards, and overall cleanliness and organization. Use this audit to maintain consistent guest experience and protect brand integrity.
by Alexis Forbes, from the Community
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Brand Standards Audit BSA 2023
This comprehensive hotel brand standards audit checklist helps hospitality teams assess compliance across the full guest journey. Review marketing and booking pages, social media presence, and first impressions. Evaluate arrival and check in, lobby service, luggage handling, and upkeep. Inspect guest rooms for cleanliness, amenities, safety, and sustainability measures. Cover public areas including lifts, restrooms, fitness center, sauna, and pool. Audit food and beverage outlets for upkeep, service, menus, allergens, buffet operations, and bar standards, plus in room dining and banquet requirements. Confirm life safety readiness with fire exits, emergency lights, fire carts, and first aid kits. Use this template to standardize brand execution, enhance service quality, and drive a consistent guest experience.
by Karlo Evangelista, from the Community
Downloads: 10+
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NSF Food Safety and Brand Standards Audit Checklist
Use this NSF Food Safety and Brand Standards Audit checklist to assess restaurant compliance with critical food safety requirements and guest experience standards. Sections cover imminent health hazards, time and temperature control for TCS foods, contamination prevention, cleaning and sanitizing of equipment, personal hygiene and handwashing, and facility controls such as pest prevention, lighting, and waste management. Brand standards items include greeting and service protocols, dining room cleanliness, fryer and bun toaster checks, uniform requirements, drive-thru and mobile procedures, and exterior upkeep. Customize the template to your operation and record corrective actions during inspections.
by Brent Bolden, from the Community
Downloads: 20+
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Guest Audit Checklist
This guest audit checklist helps restaurants evaluate the end-to-end guest experience. Review curb appeal and first impressions, host greeting and seating, server attentiveness and menu guidance, drink refills and pre-bussing, and food quality from temperature to presentation. Assess ambience factors like lighting, music, cleanliness, and staff uniforms, plus manager visibility and engagement with guests to drive hospitality standards and satisfaction.
by Peter Jahn, from the Community
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Brand Audit Checklist

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GK Brand Standards Audit Checklist

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