Template

Brand Standards Audit BSA 2023

by Karlo Evangelista, from the Community

10+

This comprehensive hotel brand standards audit checklist helps hospitality teams assess compliance across the full guest journey. Review marketing and booking pages, social media presence, and first impressions. Evaluate arrival and check in, lobby service, luggage handling, and upkeep. Inspect guest rooms for cleanliness, amenities, safety, and sustainability measures. Cover public areas including lifts, restrooms, fitness center, sauna, and pool. Audit food and beverage outlets for upkeep, service, menus, allergens, buffet operations, and bar standards, plus in room dining and banquet requirements. Confirm life safety readiness with fire exits, emergency lights, fire carts, and first aid kits. Use this template to standardize brand execution, enhance service quality, and drive a consistent guest experience.

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Digitize any process, procedure or policy

Eliminate mistakes made by paper-based processes

Create and share professional reports instantly

Confirm accountability and compliance with a digital log

About author

Community

This community page makes available free workplace checklists and templates created by other users within the SafetyCulture community. SafetyCulture has re-published this content and where possible, has credited the original author. SafetyCulture has not verified the accuracy, reliability or suitability of any community content. You agree that your use of any of this content is in accordance with SafetyCulture’s Terms and Conditions.

Template
MHR Brand Standards Audit Checklist 2023
This MHR Brand Standards Audit checklist helps hotels assess brand compliance across the entire guest journey. Review marketing and booking, social media, arrival welcome and security, check in, luggage assistance, and lobby upkeep. Inspect guest rooms for cleanliness, amenities, safety, entertainment, air conditioning, and sustainability practices. Evaluate food and beverage outlets, in room dining, bars, buffets, events and banquets, fitness center, pool, public restrooms, and general public areas. Confirm life safety readiness including fire exits, first aid, and emergency equipment. Use it to improve consistency and guest experience.
by Karlo Evangelista, from the Community
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Template
MHR Brand Standards Audit 2023 Checklist
Use this comprehensive audit checklist to evaluate compliance with MHR hotel brand standards. It guides teams through first impressions and online booking, social media presence, arrival and check in, lobby and security interactions, guest room upkeep and safety, bathroom amenities, minibar and workspace, in room entertainment and air conditioning, and life safety checks. Food and beverage operations are covered across restaurant, bar, buffet, in room dining, and banquets, including service steps, quality, and payment. Public areas, fitness center, pool, and sauna or steam room standards are included, with strong emphasis on sustainability programs and guest experience.
by Karlo Evangelista, from the Community
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Template
Brand Standards Audit Checklist 2023 V4
This Brand Standards Audit checklist is designed for hotels and resorts to evaluate brand consistency across the full guest journey. It covers marketing and online booking, social media, arrival and check-in, lobby, guest rooms, housekeeping, public areas, and life safety. Food and beverage operations are included end-to-end: main restaurant, bar and lounge, in-room dining, buffet, and banquets. The template emphasizes service behaviors, cleanliness, upkeep, payment options, guest communications, and turnaround times. Sustainability practices such as water and energy conservation, waste reduction, and plastic elimination are embedded throughout. Use this template to standardize audits, train teams, and maintain a consistent branded experience across properties.
by Karlo Evangelista, from the Community
Downloads: 20+
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Template
Brand Standards Audit 2023 V4 Checklist
This free Brand Standards Audit 2023 V4 checklist is designed for hotels and resorts to evaluate brand compliance and guest experience from first impression to post-stay. It covers marketing and website booking, social media, photography, F&B outlets, events and facilities, Titanium VIP program, arrival and check-in, lobby and security, guest rooms and housekeeping, public areas, fitness center, sauna and pool, in-room dining, bar and restaurant service, banquets, payment methods, and life safety. Sustainability practices are embedded throughout, including energy and water saving, waste reduction, and plastic elimination.
by Karlo Evangelista, from the Community
Downloads: 0
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Brand Standards Audit BSA 2023

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