Brand Standards Audit Checklist 2023 V4

This Brand Standards Audit checklist is designed for hotels and resorts to evaluate brand consistency across the full guest journey. It covers marketing and online booking, social media, arrival and check-in, lobby, guest rooms, housekeeping, public areas, and life safety. Food and beverage operations are included end-to-end: main restaurant, bar and lounge, in-room dining, buffet, and banquets. The template emphasizes service behaviors, cleanliness, upkeep, payment options, guest communications, and turnaround times. Sustainability practices such as water and energy conservation, waste reduction, and plastic elimination are embedded throughout. Use this template to standardize audits, train teams, and maintain a consistent branded experience across properties.