Brand Standards Audit Checklist 2023 V4
by Karlo Evangelista, from the Community
This Brand Standards Audit checklist is designed for hotels and resorts to evaluate brand consistency across the full guest journey. It covers marketing and online booking, social media, arrival and check-in, lobby, guest rooms, housekeeping, public areas, and life safety. Food and beverage operations are included end-to-end: main restaurant, bar and lounge, in-room dining, buffet, and banquets. The template emphasizes service behaviors, cleanliness, upkeep, payment options, guest communications, and turnaround times. Sustainability practices such as water and energy conservation, waste reduction, and plastic elimination are embedded throughout. Use this template to standardize audits, train teams, and maintain a consistent branded experience across properties.
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This community page makes available free workplace checklists and templates created by other users within the SafetyCulture community. SafetyCulture has re-published this content and where possible, has credited the original author. SafetyCulture has not verified the accuracy, reliability or suitability of any community content. You agree that your use of any of this content is in accordance with SafetyCulture’s Terms and Conditions.