Published 7 Sep 2022
What are Focus Group Templates
Focus group templates are the go-to tools of research teams for collecting qualitative data derived from open discussions. Through quantitative and qualitative research, these forms can help researchers understand consumer behavior for making certain decisions. Focus group moderators can use these templates to create more in-depth and meaningful conversations.
Interviewers and researchers can use this product-focused checklist for focus group discussions or interviews. Gather the participants’ names, describe the composition of the group and ensure that:
- The goal of the focus group was defined,
- all information will remain confidential, and
- respondents introduce themselves to each other before proceeding with the discussion.
During the activity, ensure that you use essential questions which will help probe for answers and capture respondents’ authentic and natural reactions, as well as honest participant observation. With iAuditor template editor, you can customize the items and modify the research questions so they’re more specific to a topic that you want for your focus group.
iAuditor the world’s #1 mobile data gathering tool can be used to effectively document focus group discussions. Record demographics and highlight consumer insights, opinions, and preferences. Share collected data with your team and use the information for business evaluations and improvement plans. Learn more about how to effectively conduct your focus groups.
Get started by downloading our free digital focus group templates that you can also customize to fit your business needs.
Top 3 Focus Group Templates
This checklist can be used by teams as a research method to find the right respondents for focus groups (e.g. customers right outside grocery stores). Record demographic data such as gender, age group, nationality, marital status, educational attainment, and employment status through various data sources. You can modify the template items based on your goals. Data collection using this template can also be useful for statistics and case studies. Use iAuditor to conduct more efficient demographic surveys with your iPad, tablet, or mobile device.
This template can be used to discover why attendees go to an event or a program. Document the aspects of the program which attendees like the most and take note of the ones attendees dislike. Observers can also note nonverbal cues such as laughter, pauses, or even discomfort with this template. You can use iAuditor to take photo evidences of respondents being interviewed.