Published 26 May 2023
What is a Focus Group Template?
A focus group template is the go-to tool of research teams for collecting qualitative data derived from open discussions. Through quantitative and qualitative research, these forms can help researchers understand consumer behavior for making certain decisions. Focus group moderators can use this template to create more in-depth and meaningful conversations.
Focus Group Interview Template
Interviewers and researchers can use this product-focused checklist for focus group discussions or interviews. Gather the participants’ names, describe the composition of the group, and ensure that:
- the goal of the focus group was defined;
- all information will remain confidential; and
- the respondents introduce themselves to each other before proceeding with the discussion.
During the activity, provide essential questions that will help explore answers and capture respondents’ authentic and natural reactions as well as honest participant observation. Customize the items and modify the research questions to make them more specific to a topic that you want for your focus group.
In this article
- Importance
- What Should it Include?
- What are Some Examples of Focus Group Questions?
- How to Write a Focus Group Report
- FGD Example
- FAQs about Focus Group Templates
- Streamline Focus Group Discussions with SafetyCulture (formerly iAuditor)
- Featured Focus Group Templates
Importance
Focus group discussions (FGDs) work best when moderators have a clear picture of the flow of conversation. They can achieve a more streamlined data collection process with the help of a structured template. But how exactly does this tool help in the process?
A focus group template provides moderators with a framework on how the session will proceed from start to finish. It serves as a guide for directing where the conversation will go by outlining important questions about a product, service, or topic. By having a clear and cohesive session format, FGD moderators can facilitate meaningful discussions and get the answers they need without missing a single item.
What Should it Include?
A comprehensive focus group template should include the following elements:
- Respondent information – participant names, headcount, demographics, and other relevant details
- Introduction – focus group discussion (FGD) guidelines, confidentiality notice, and other relevant information before proceeding with the group discussion
- Discussion proper – engagement, exploration, and exit questions about the product, service, or research topic
- Completion – comments, name, and signature of the focus group moderator
What are Some Examples of Focus Group Questions?
Questions on FGDs often vary depending on the topic being discussed, but most of them follow a particular sequence: engage, explore, and exit. Here are a few sample FGD questions to help you get started.
Engagement Questions
- What is your favorite product, service, or program?
- When you think about this product, service, or program, what was the first thing that comes into your mind?
- How familiar are you with this product, service, or program?
Exploratory Questions
- What influences you to buy our product or service?
- What are the things you like or dislike about our product or service?
- If we were to discontinue a program, which one should we discontinue and why?
Exit Questions
- Will you recommend our product to your friends and family? Why or why not?
- Is there anything we should know about why you purchased our product or service?
How to Write a Focus Group Report
Documentation is an important aspect of focus group discussions. After all, this report presents the results of the FGD and allows organizations to take meaningful action based on the data you collected.
The writing process becomes easier when you have a ready-made template. Here are the steps in creating a report using a focus group template.
1. Write the program information.
A focus group report typically starts with a cover page providing basic details about the FGD conducted. This part should contain the focus group topic, date and time, and moderator name.
2. Briefly introduce the FGD participants.
After writing the basic information about the FGD, the next step is to identify and describe the attendees involved in the session. For this section, you can include the following details:
Number of participants
Group composition – age, gender, educational background, marital status
Complete list of participants – name and other relevant information
3. Describe the background and purpose of the FGD.
It’s also important to include a brief description of the FGD’s goals, purpose, and background. This section allows moderators and evaluators to understand what the FGD is about and how it will be conducted. You can also insert a confidentiality statement, ensuring that the information and insights from the participants are kept solely for the purpose of the FGD.
4. Record the responses of participants.
After completing all necessary details about the FGD, it’s time to proceed with the attendees’ responses. This section serves as the heart of the focus group report, for it contains the answers and insights from the participants.
It’s best to base this section on the flow of questions provided during the FGD. Doing so makes it easier to follow how the discussion went and better understand their answers. Be sure to be as detailed as possible when documenting these responses, including photos and videos as evidence.
5. Sign off the focus group report.
Lastly, wrap up your focus group report with the moderator’s name and signature. It verifies who’s responsible for the FGD and establishes accountability across the research team. In this section, you can also include comments and recommendations to improve the program.
FGD Example
Now that you know how to write a focus group report, here’s an example of what it looks like when completed using a digital template:
FAQs about Focus Group Templates
The different types of focus groups are listed as follows:
- Single focus group
- Two-way focus group
- Mini focus group
- Dual moderator focus group
- Dueling-moderator focus group
- Respondent-moderator focus group
- Online or remote focus group
An ideal focus group involves four to ten respondents in a session. Having a small group count provides participants enough time and comfort to answer questions, enabling a more open and in-depth discussion of the product, service, program, or topic. It also allows moderators to have better control over the flow of conversation compared to large group settings.
A focus group discussion should have around 5-6 main questions. If it includes minor questions, the overall count should not exceed 8-10 questions. These questions are typically open-ended to make room for free-flowing discussions.
Focus group discussions typically last from 60 to 90 minutes and should not exceed two hours. This duration provides sufficient time to have meaningful conversations about all necessary questions for the product, service, or program discussed.
Streamline Focus Group Discussions with SafetyCulture (formerly iAuditor)
The success of focus group discussions relies on a systematic program flow and extensive documentation. After all, it allows organizations to understand their customers’ opinions and preferences about their products, services, or programs. On the moderator’s end, it helps to have a digital tool like SafetyCulture to simplify this process.
SafetyCulture is a mobile-first data gathering platform that moderators can use to effectively document focus group discussions. Using this tool, you can perform the following actions:
- Record demographics and consumer insights using customizable focus group templates from the Public Library.
- Disseminate collected data with your team via email or a shareable online report link.
- Analyze the information for business evaluations and improvement plans.
- Take photos and videos as evidence of your focus group discussions.
- Create focus group reports offline and sync back once your internet connection is restored.
- Maintain and retrieve historical data of previous focus group discussions from the platform’s cloud storage.
- Ensure confidentiality of participant information using access controls and user permissions.
Featured Focus Group Templates
Focus Group Template for Program Evaluation
This focus group template for program evaluation can be used to learn why participants attend an event. It lets organizers note the aspects of the program that attendees like or dislike the most. Observers can also record nonverbal cues such as laughter, pauses, or even discomfort during the program. Identify areas for improvement for future events with this template.
Focus Group Survey Demographic Template
Research teams can use this focus group survey demographic template to find the right respondents for focus group discussions, statistics, and case studies. Record demographic data such as age group, gender, marital status, nationality, educational attainment, and employee status through various sources and modify the template items based on your goals.
SafetyCulture Content Specialist
Leizel Estrellas
