Field Data Collection: Why It Matters
Learn what field data collection is, why it matters, and how the most accurate data can be collected.

Published 13 Dec 2023
Article by
6 min read
What is Field Data Collection?
Field data collection gathers data from an environmental or socio-economic system that is not controlled according to strictly defined experimental conditions. It can be done through direct observation, measurements, GPS devices, or drones.
The focus of field data collection is on measuring and observing phenomena in their natural setting. It implies that the researcher does not manipulate or intervene in the system but instead observes it as it is. Data collected in the field can take many forms, including numerical measurements, observations, interviews, and photographs. The choice of methodology will be dictated by the research question and the nature of the phenomenon under study.
Field data collection is a complex and challenging endeavor, but it is also essential for understanding real-world systems. By studying phenomena in their natural setting, researchers can understand how these systems operate and how they are affected by external factors.
When Should You Choose Field Data Collection?
Field data collection is often the best option when collecting accurate, timely data with a specific environmental requirement from a particular location. For example, if you need to collect water samples from a river, you can’t do that from your office. You have to go to the river and collect the samples in person.
Similarly, if you need to collect data about traffic patterns at a busy intersection, you can’t do that from your desk. You have to go to the intersection and observe the traffic patterns in person. In both cases, field data collection is the only way to get the accurate data you need.
Which Industries Can Benefit From Field Data?
There are several sorts of businesses that can benefit from field data collection, including:
Agricultural businesses that monitor crops or combat pests
Construction and engineering businesses that examine structures or protect the health and safety of their staff on construction sites
Environmental testing companies that inspect pollution on the seaside or soil and borehole sampling
Telecommunications companies that inspect poles
Municipalities that maintain road signs or pavement surfaces
Electrical companies that require data on the environment to provide their services
Manufacturing companies that need to ensure the quality of their products and test against industry standards
Types of Field Data Collection
Several different uses for collecting data on-site, including inspections and checklists, allow researchers to build an organized system to process the field data, make it easier to read, and ultimately compile it for future use.
Here are the many forms of data collection you’ll encounter in the field:
Investigations – An investigation is a procedure that aims to gather evidence to solve issues.
Inspections – An inspection assesses an infrastructure or area to determine its current condition.
Assessments – An assessment is a procedure for determining the significance, size, scale, or worth. A damage assessment, for example, may gather information on the degree of property damage caused by a calamity such as a hurricane, tornado, or earthquake.
Inventories – An inventory is a count or listing of items, often done to ensure that supplies remain stocked or assess what needs to be replenished.
Checklists – A checklist is a list of items to be checked or completed. For example, a job site safety checklist will gather information to verify that the site meets the required safety standards.
Create Your Own Data Collection Template
How to Choose the Right Environment
It’s usually best to collect field data in the environment where the product is intended to be used, regardless of what type of data you’re gathering.
However, consider your natural and controlled data collection methods equally. Having too much natural data may make it difficult to control variables accurately. On the other hand, if your information is too controlled, it may not indicate how the product will perform in the real world.
The best way to find the right balance is to pilot test your data collection techniques in natural and controlled environments to see which provides the most accurate results.
Collecting Data in Natural Environments
An uncontrolled environment is when data is collected in a natural setting when external factors are uncontrollable. We can develop realistic use-case scenarios to enhance technology’s ability to mimic a natural environment.
For example, if you want to test how well a new pair of running shoes perform, you would go for a run instead of walking on a treadmill in a controlled environment. By collecting data in uncontrolled environments, you can more accurately simulate real-world conditions and get a comprehensive overview of their performance.
The advantage of collecting data in uncontrolled environments is that the results are more accurate; however, it can be challenging to control external variables.
To collect data in an uncontrolled environment, you’ll need to use a mobile data collection method such as GPS trackers, sensors, or beacons.
Collecting Data in Controlled Environments
A controlled environment is one in which the researcher deliberately imposes experimental conditions on the subject to study them. In other words, the researcher has more control over the variables in a controlled environment.
For example, in a lab experiment, the researcher can control the environment (e.g., temperature, humidity, lighting) and subject (e.g., age, gender, race) to study.
The advantage of collecting data in a controlled environment is that it’s easier to control for external variables. However, the results may not be as accurate.
To collect data in a controlled environment, you can use online surveys, lab tests, or focus groups.
Challenges of Collecting Field Data
Data collection may be time-consuming and challenging, and various factors might determine your success. The following are some of the difficulties that can arise while collecting data:
Staff management and training
Extreme weather
Environmental hazards
Language barriers
Broken or inaccessible equipment
Time limits
Lack of cooperation from participants
Inability to get accurate and representative data
Difficulties in data analysis and interpretation
Information gathering is only half of the work. Transmitting your data back to the office and into forms that can be analyzed frequently presents a whole new set of difficulties, including:
Paper forms with missing, damaged, incomplete, or incorrect information
Handwriting that is hard to read
Transcription errors
Ineffective or lack of location data
Reporting that requires significant amounts of labor
Information that is no longer accurate
In certain situations, it might take days, weeks, or even months for field data to reach its intended recipient, making it essentially useless.
Creating More Accurate and Accessible Field Data Using SafetyCulture (formerly iAuditor)
SafetyCulture for Field Data Collection
There are several methods to collect data in the field, either through paper forms or specialized software. Still, an essential aspect is to acquire accurate data and quickly convert it into formats that can be used for analysis.
SafetyCulture is a multi-purpose inspection app that helps users collect accurate data in the field quickly and easily. This platform enables you to generate digital checklists and perform audits using a mobile device or tablet. Additionally, SafetyCulture has the following special features:
Automatic data backup – Data is automatically backed up online in secure cloud storage after an inspection is completed.
Pre-made templates – SafetyCulture comes with a library of customizable templates that can be used for different types of inspections.
Easy report generation – Quickly generate PDF or Excel reports with your collected data.
Data analysis and insights – Use the analytics tool to identify trends and improve your inspection process.
Real-time collaboration – Share inspections with colleagues in real-time and work on them together.
Assign tasks and corrective actions – Address hazards and risks immediately, using the Heads Up feature, by assigning corrective actions to specific team members.
Offline data collection – Inspections can be completed without an internet connection using offline forms and then synced once a connection is available.
SafetyCulture also has several features that help ensure accuracy in the field, such as:
Media attachments – Photos and videos can be added to inspections to provide more context.
Timestamps – All media attachments have timestamps added automatically to ensure they are correct.
GPS tagging – Each inspection automatically tags the GPS location.
Customizable form fields – Users can create custom fields to collect specific data.
In this article
- What is Field Data Collection?
- When Should You Choose Field Data Collection?
- Which Industries Can Benefit From Field Data?
- Types of Field Data Collection
- How to Choose the Right Environment
- Challenges of Collecting Field Data
- Creating More Accurate and Accessible Field Data Using SafetyCulture (formerly iAuditor)
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