This Trade Sampler Audit checklist helps teams evaluate in-store product sampling activities and third-party provider compliance. It covers store eligibility, signage and proximity to other sites, documentation per the sampler's guide, inclusion of both traditional and modern trade outlets, adherence to sampling procedures, and availability of proper handling materials such as styrofoam containers and crates. Use it to capture evidence, signatures, and locations to standardize retail sampling quality and ensure brand and safety standards are met.
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