Use this Didsbury Mystery Shopper checklist to evaluate a wine shop customer journey end to end. Review exterior presentation, cleanliness, merchandising and stock levels; assess staff visibility, acknowledgement, service, product knowledge, budget and pairing questions, and keg wine tastings. Capture recommendations, uniform, and name. Audit the till experience, account sign-up prompts, event mentions, gift services, wrapping, and farewells. Submit findings with a receipt photo for reimbursement and CX improvement.
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