Cold Front Route Sales Coaching Checklist
by Daniel Servaes, from the Community
This Route Sales Coaching checklist helps supervisors and route sales reps plan and execute effective store visits. It covers account planning, store walkthroughs, customer engagement, merchandising standards, pricing and POS visibility, freezer management and planogram compliance, rotation and removal of damaged or out-of-date stock, upselling opportunities, and thorough follow up. Leadership behaviors are reinforced, including proactive problem solving, teamwork with distributor and merchandising partners, and maintaining a professional image.
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