This corporate identity checklist helps franchise and retail locations audit compliance with brand standards. Review exterior condition, signage and window graphics, branded vehicles, and cleanliness. Verify interiors including walls, floors, furniture, and customer areas align with approved specs. Check stationery and marketing assets for correct logo usage and approvals. Assess merchandising, point of sale materials, and active promotions. Confirm staff uniforms, name badges, and roles meet brand guidelines. Validate administration practices such as daily data submission, franchise system use, callbacks, centralized billing, and marketing artwork requests. Intended for quarterly reviews to maintain consistent retail presentation and customer experience.
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