This Member Journey 2018 checklist helps fitness clubs like Virgin Active audit the full member experience across facilities and service. It covers fitness floors, locker rooms, toilets and showers for cleanliness, order and odour control; verifies equipment condition, lighting and spares; checks stock levels for towels, soap, tissue and amenities; and confirms brand standards such as music, TV channels and temperature. It also prompts service observations, greeting protocols, same‑day contact, Magic Moment calendar activity and planned social events to ensure a consistent, on‑brand experience.
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