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Brand Standards Audit

by Marcel Glogowski, from the Community

10+

This Brand Standards Audit checklist helps fitness clubs assess compliance and presentation across all member areas. Review cleanliness, condition, and brand alignment in reception, changing rooms, poolside, permanent locker areas, free weights, resistance and cardio floors, and studios. Confirm that fixtures, lighting, equipment, flooring, doors, tiles, lockers, signage, and staff presentation meet brand expectations. Use it to coordinate Operations, Maintenance, Cleaning, and Fitness Concierge teams, drive consistency, and enhance the member experience.

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Digitize any process, procedure or policy

Eliminate mistakes made by paper-based processes

Create and share professional reports instantly

Confirm accountability and compliance with a digital log

About author

Community

This community page makes available free workplace checklists and templates created by other users within the SafetyCulture community. SafetyCulture has re-published this content and where possible, has credited the original author. SafetyCulture has not verified the accuracy, reliability or suitability of any community content. You agree that your use of any of this content is in accordance with SafetyCulture’s Terms and Conditions.

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Canary Wharf Brand Standards Checklist 2023
This brand standards checklist supports consistent presentation and service at a premium fitness club in Canary Wharf. It guides daily audits across lobby and lifts, concierge and lounge, Natural Fitness Food and retail areas, spa, male and female changing rooms, showers and toilets, poolside, climbing wall, stairwells, free weights, cardio zones, recovery areas and multiple studios. Prompts cover cleanliness, stocking, working order of equipment and fixtures, signage, lighting, temperature, and overall member experience, with space to note maintenance issues and improvements.
by Concierge Team, from the Community
Downloads: 0
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JETTS Brand Standard Audit 2025 Checklist
This Jetts Brand Standard Audit 2025 checklist helps clubs maintain consistent facility presentation and member experience. It covers exterior signage and branding; reception and front-of-house; cardio, pin-loaded, free weights, functional and stretching zones; group exercise studios; restrooms and locker areas; staff uniforms and service; documentation and records; and workplace safety, including CCTV, fire safety, AED and first aid readiness, and emergency procedures. Use it to assess cleanliness, equipment condition, layout, temperature and lighting, and compliance with brand guidelines across all areas.
by Ronnakorn S, from the Community
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Template
Third Space Brand Standards Checklist
This operational checklist helps teams audit Third Space brand standards across the entire club experience. It covers concierge and front-of-house greetings, uniforms, desk presentation, lighting, marketing, and cleanliness. Areas include studios, pool, steam and sauna, changing rooms, and the gym floor. Checks span equipment functionality, space and capacity, signage, amenities, towels and water stations, fire exits, maintenance issues, and ongoing member interaction. Use it to verify consistent presentation, safety, and service, keeping facilities tidy, equipment operating, and member experience on brand.
by ThirdSpace Tower Bridge, from the Community
Downloads: 10+
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Template
Nuffield Health Customer Experience & Brand Standards Audit
This comprehensive checklist supports Nuffield Health clubs in auditing customer experience, brand compliance, and operational standards across the entire member journey. It covers car park and exterior signage, front-of-house service and presentation, locker rooms and showers, disabled and general toilets, studios and spin areas, fitness floors for CV and free weights, mini gym and functional zones, physio and consultation rooms, and clinical spaces. Wet-side operations include sauna and steam rooms, spa pools, and main pool checks such as water clarity, temperature parameters, lifeguard positioning and scanning, and member pathway cleanliness. Additional sections review brasserie or cafe readiness, cleaning staff practices, staff presentation and engagement, equipment functionality, on-brand communications, adequate consumables, lighting, and adherence to NOP requirements.
by Paul Hirst, from the Community
Downloads: 20+
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Brand Standards Audit

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