A detailed evaluation framework designed to assess sales managers' performance across multiple key areas. The tool uses a 1-5 rating scale, where 1 indicates 'New to Role' and 5 represents 'Highly Proficient'. It covers crucial aspects including financial performance, prospect management, customer relationships, professional selling skills, product knowledge, industry awareness, and operational systems proficiency. The assessment examines metrics such as sales versus budget, margin performance, CRM usage, customer engagement, selling techniques, and system competencies. This comprehensive evaluation helps identify strengths and areas for improvement, enabling targeted coaching and development for sales managers. The tool includes action planning capabilities and ensures a structured approach to performance management.
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