This SEAMEA Property Commercial Audit checklist helps hotels and resorts self audit critical commercial areas to drive performance. It covers guest experience, loyalty and brand management, sales planning and systems, meetings and events, contracting, and performance reporting. Revenue management practices include pricing, forecasting, overbooking, and channel mix. Distribution, connected customers and OTA optimization, digital content and advertising, social media, CRM and email, and food and beverage merchandising are reviewed. Communications, media activity, and CSR initiatives such as sustainability and waste reduction are included, enabling rapid gap identification and a practical action plan.
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