Use this competitor visit template to mystery shop wedding and event venues. Capture first impressions, hospitality, cleanliness, and ambience; assess the showaround quality, clarity of pricing and inclusions, and staff product knowledge; document capacity and layout options; evaluate catering and bar packages, décor offerings, and added amenities such as rooms, spa, or gardens; summarise online reviews from Google, Bridebook, and Hitched; compare strengths and weaknesses, sales approach, and key USPs; attach photos of key areas and note one compelling reason couples choose the venue.
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