Published 3 May 2023
Free version: Available for teams of up to 10
Pricing: Premium plan $19/month (with a free 30-day trial period)
Platforms supported: Available as a mobile app (iOS and Android) or a web-based software
Why use SafetyCulture?
SafetyCulture offers many ways to digitize your processes and bring your organization into the modern business world. It’s a simple and intuitive tool that allows you to take charge of various areas of your business, including customer concerns. With SafetyCulture, you can gather data about your customer’s needs, look at how the organization performs when it comes to meeting those needs, and take full control of your business.
Why use Glassbox?
Glassbox is a top option because it’s specifically designed to gather customer satisfaction analytics. Through Glassbox, it will be easier to get a general idea of customer satisfaction rates and analyze behavior and engagement, easily making it a great option for any organization.
Free version: No free version available.
Pricing: Price varies depending on organization; available upon request.
Platforms supported: Web
Why use Medallia Experience Cloud?
Medallia Experience Cloud is a VoC program that allows you to dive deep into customer concerns and understand the customer experience you offer. The tool makes it easier to understand customer needs and pain points and optimize your operations to meet your customer’s needs.
Free version: No free version available.
Pricing: Prices available upon request.
Platforms supported: Web, iOS, Android
Why use Eureka by CallMiner?
As the name suggests, Eureka by CallMiner is a software program specifically designed for monitoring customer calls and giving you a better grasp of their concerns and what they experience with your company. With this tool, you can analyze customer conversations, gain insights into the customer experience, and keep a proper tab on the voice of the customer.
Free version: No free version but free demo available.
Pricing: Price available upon request.
Why use Viima?
Viima is a tool that encourages customer engagement to give you a better gauge of how your customers feel about your company and improvement areas for customer experience. On top of that, the tool allows you to actively listen to customer concerns, making it easier to act on common pain points and possible areas of improvement.
Free version: Free version available.
Pricing: Basic plans start at $39 a month (with a free 7-day trial period).
Why use CentraCX by GSN?
GSN’s VoC platform CentraCX gives you tons of useful tools to analyze the customer experience and overall customer satisfaction. That way, it will be much easier for the team to improve the customer experience, which brings in more sales and success to your business.
Pricing: Price available upon request (with free trial).
Why use Pivotal?
Understanding the voice of the customer is a great way to improve your business, which is exactly what Pivotal offers. This software allows you to gain crucial insights into how your customers are feeling through cloud-based surveys, which allows for an easier way of gathering data.
Pricing: Pricing not publicly available.
Platforms supported: Web, Mobile
Why use ResponseTek?
ResponseTek is an ideal VoC software due to the amount of data it can collect and the various methods of data collection it offers. With all the data from this software, it’s easier for organizations to determine the actual solutions they may apply to improve their business.
Pricing: Pricing only available upon request (with a free 30-day trial period).
Voice of the Customer (VOC) software is a tool that organizations can use to gather information about the customer’s thoughts and work on ways to improve the customer’s experience. This makes it much easier to assess what the customers want and how they feel about your business, making it much easier to improve the overall customer experience.
Understanding the voice of the customer and what your customers feel about your business is key to improving your operations. For most businesses, the goal is always to satisfy the customer, as this is what brings paying customers to your organization and keeps loyal customers coming back.
That said, understanding customer concerns isn’t easy. Even with a proper customer service and complaint system, it’s important to have voice of the customer software by your side to collect the data and help you analyze it.
With VOC software, it’s much easier to improve your operations and better satisfy your clientele. That way, you don’t spend as much time analyzing customer concerns and can allocate extra time applying fixes to certain issues and pain points.
There are many VoC software options available right now. And while every business and organization requires different types of software, the best tools usually have a specific feature set. Here are some of the key features to look for in a voice of the customer software:
Again, the exact features you need from VoC software will vary depending on your business. However, if you look for these key features in your hunt for a voice of the customer software, there’s a better chance you’ll find the best option for your business.
With all the considerations when selecting the voice of the customer software, things can get quite complicated. On top of that, comparing different options is difficult, especially if it’s your first time using this software. So, here’s a quick comparison table to give you a better idea of which voice of the customer software is right for you.
Leon Altomonte is a content contributor for SafetyCulture. He got into content writing while taking up a language degree and has written copy for various web pages and blogs. Aside from working as a freelance writer, Leon is also a musician who spends most of his free time playing gigs and at the studio.