This C14 ARM Branch Evaluation checklist supports car rental branch leaders in reviewing end-to-end operations. Assess customer experience (SQi, Priority Pass, callbacks, returns), cleanliness and presentation, employee development and scheduling, and revenue management. Verify lot planning, sales training, real-time rate tracking, and contract audits. Control risk with weekly reviews, underwriting grid compliance, and T2T damage checks. Confirm vehicle safety (LOFR and recalls), A/R follow-ups, growth practices, phone scripts, marketing cadence, and Red Car and PP1 goals. Ensure the branch environment is organized and customer-ready.
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