This leadership observation guide helps store leaders coach Retail Sales Associates on the UE Interaction Model. Use it to assess key behaviors across the sales journey, including making it personal, exploring customer needs, demonstrating products and features, guiding the purchase, resolving issues with empathy, and staying connected after the visit. The checklist covers conversation balance, matching pace, side by side comparisons, problem solving, and setting clear expectations. Ideal for on floor coaching to improve customer experience and sales outcomes in telecommunications retail environments.
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