Use this Store Visit Document template to plan and record comprehensive retail audits. Evaluate customer experience, team performance, promotions, KPIs, and daily operations. Sections cover People, Business Acumen, Store Operations, and Store Presentation, including optical-specific checks such as contact lenses, Optos usage, and frames and sunglasses cleanliness. Track conversion, second pairs, ASP growth, email capture, and local marketing. Ensure rosters, recalls, refunds, banking, discounts, and compliance are reviewed. Conclude with manager and RSM comments and signatures.
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