Ce modèle CR de visite commerce permet d’évaluer la performance d’un point de vente de bricolage et jardinage: typologie et surfaces, état extérieur et intérieur, mise en avant, prix, stocks, merchandising et cross marketing. Il couvre les rayons jardin intérieur et extérieur, animalerie, décoration, bricolage et bâti, ainsi que l’animation commerciale. Il inclut une revue RH (formation vendeur projet), politique commerciale (Aqua, PNM, IMAGINE), activités digitales, services en magasin (click and collect, découpe, SAV, location, livraison) et une conclusion avec points forts, axes d’amélioration et plan d’action.
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