Esta plantilla de evaluación de ventas ayuda a medir el desempeño de la fuerza comercial mediante preguntas estructuradas por secciones: conocimientos, comportamientos, habilidades y destrezas. Incluye opciones de respuesta y escalas para analizar dominio de productos, escucha activa, manejo de bases de datos y técnicas de persuasión. Úsala para detectar brechas, planificar capacitaciones y optimizar el proceso comercial. Personalizable y lista para uso en campo o auditorías.
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