This W Essentials checklist for W Rome helps teams audit front-of-house guest interactions and brand standards. It covers greeting with a warm welcome, maintaining eye contact, using the guest’s name, attentive posture, acknowledging responses, offering alternatives, and closing with appreciation. It also assesses grooming, uniform compliance including the W Pin, professional and warm verbiage, appropriate work-related conversation, and staff knowledge of departmental duties and the wider hotel. Use it to standardize hospitality touchpoints and elevate consistent guest service across shifts.
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