Reyes West Large Format Retail Execution Survey
by Steve Gendrolius, from the Community
This large-format retail execution survey is designed for beverage distributors auditing chain accounts. It covers planner adherence, primary and secondary ad compliance, share of display and floor cases, and supplier POS or consumer offers. It checks separation of Miller and Coors displays, required visual representation for Coors Banquet, Constellation share and MPI targets, and brand family standards across Corona, Modelo, and Tecate. It also assesses HUSA program execution, California craft presence, cold box and warm table schematics, quality control thresholds, controllable out-of-stocks, and backroom storage management, with space for general comments.
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