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Qualitative Survey Template for Store Customers

by Adventure HQ Safety Checks Sharaf HQ Investment, from the Community

Downloads: 10+

This qualitative survey template helps retail teams capture in-store customer insights. Gather demographics such as nationality, gender, and age group, along with activity frequency, shopping intent, and product needs. Record whether items were available, challenges encountered, and open-ended comments to understand behavior and expectations. Use responses to improve service, merchandise selection, and overall customer experience across stores.

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About author

This community page makes available free workplace checklists and templates created by other users within the SafetyCulture community. SafetyCulture has re-published this content and where possible, has credited the original author. SafetyCulture has not verified the accuracy, reliability or suitability of any community content. You agree that your use of any of this content is in accordance with SafetyCulture’s Terms and Conditions.