Use this retail promotion visit checklist to audit store execution and merchandising during a Penny Sales campaign. Review main and brand windows, primary and secondary gondola ends, blip bays, dump and bulk stacks, and impulse counter units. Confirm Only 1 pound counter unit offers are in place, event POS and banners are displayed, and planograms are followed. Check that additions kits were received, POS codes match, Christmas FSDU and brand campaign materials are ready, and Easy Merch is updated. Validate hero plinth placements, own label and supplier barker cards, and Vitamin D blips. Record sampling activity and SKUs, capture photos, and note actions for the store team and area managers.
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