Use this ghost visit checklist to evaluate retail execution during an anonymous store visit. Capture store details, personnel on site, and store type. Verify merchandising is current, attach photos of displays, and confirm staff knowledge of current promotions and competitive positioning. Record discussion points with staff, note Walmart column counts where relevant, and document endcaps, sidekicks, shippers, and barrier covers. Check goal communication, comparison sheets, and rep ability to do carrier comparisons. Log training recency, role plays, strengths, opportunities, and a narrative summary with photo evidence.
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