Use this online marketing report audit to evaluate website traffic, lead generation, lead quality, messaging, content, and USP clarity. Review offers, blog use, testimonials, and attention-grabbing headlines. Assess conversion-focused design including navigation, CTAs, forms, mobile readiness, social follow, side offers, opt-ins, and wireframes. Evaluate technology and analytics setup: lead capture, call tracking, email marketing, ecommerce, and CMS usability. Check Google visibility across SEO, relevant keywords, Maps, sponsored links, and link profile. Plan ongoing marketing across SEO, SEM, email, direct mail, offline ads, conversion optimization, budget planning, and target cost per lead.
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