POP Posting Checklist: Western & Stars for Heroes
by Carlos Acevedo, from the Community
This checklist guides restaurant teams through setting up and verifying in-store POP for the Western Bacon and Stars for Heroes campaigns. It covers exterior and interior merchandising, including window clings, translites, preview boards, and digital/drive-thru menu boards. It also checks pricing accuracy, cleanliness and condition of displays, register toppers, lobby displays, and napkin holders. Staff prompts include donation scripting for Stars for Heroes, daily tracking, and suggestive selling to ensure a compliant, on-brand launch.
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