Sustainability in the Hospitality Industry: A Guide

Importance

As awareness of climate change grows, sustainability has become increasingly important for hospitality management, driving innovation and shaping industry standards to create a more responsible and resilient future for tourism and hospitality. According to JLL, the transition to a greener economy is starting to affect business practices, prompting business leaders to invest in renewable energy sources, water-saving technologies, and sustainability methods to decrease their carbon footprint.

In line with this, Hospitality Net also reported that more consumers are seeking sustainable businesses to patronize. More workers and travelers choose to support businesses that are transparent with their environmental efforts and their dedication to acting on their social responsibilities. With this, it is crucial for businesses to adapt to the current market demand for sustainability, both as a way to improve their operations and fulfill guest preferences.

Common Types of Sustainability in the Hospitality Industry

While sustainability is largely associated with environmental efforts, it is actually a broad concept that encompasses different areas of sustainable business practices. Here are some of the common types practiced by the hospitality industry:

Environmental Sustainability

Environmental sustainability in hospitality refers to the practices and policies adopted by hotels, restaurants, and other hospitality businesses to minimize their negative impact on the environment without compromising their operational efficiency.

The primary goal of enforcing sustainable change is to create a balance between providing high-quality guest experiences and preserving natural resources for future generations, ultimately contributing to the long-term health of both the environment and the hospitality industry. It typically involves practices such as:

• Energy conservation
• Waste reduction
• Water conservation
• Sustainable sourcing
• Green transportation
• Eco-friendly landscaping
• Carbon offsetting

Social Sustainability

Social sustainability in hospitality focuses on the industry’s responsibility to positively impact the communities in which it operates, as well as its employees and guests. This concept encompasses fair labor practices, diversity and inclusion initiatives, and ethical sourcing of products and services.

Additionally, social sustainability extends to supporting local communities through partnerships, charitable activities, and cultural preservation efforts. This is especially crucial for hospitality businesses that operate within areas that are exposed to historically exploitative practices, especially for tourism.

By prioritizing social sustainability, hospitality businesses aim to create long-term value for all stakeholders while contributing to the overall well-being of society.

Economic Sustainability

Economic sustainability in hospitality refers to the industry’s ability to maintain long-term financial viability while balancing environmental and social responsibilities. This concept involves implementing strategies that ensure profitability and growth without compromising the ability of future generations to meet their own needs.

In practice, economic sustainability in hospitality includes efficient resource management, cost-effective operations, and innovative business models that adapt to changing market conditions. It also encompasses responsible financial practices, such as fair pricing, ethical investments, and transparent reporting.

Best Practices for Implementing Sustainability in Hospitality

Sustainability is not simply about following market trends and consumer demands, but it is a business practice that benefits everyone involved in the industry. As such, it is important to implement good practices that make sustainability a viable long-term goal. This includes the following:

Apply Energy Efficient Systems

One of the most important components of sustainability in the hospitality industry is reducing carbon emissions and creating energy efficient systems. This means following methods such as installing smart thermostats and motion sensors to optimize energy use and investing in renewable energy sources such as solar panels or wind energy.

Prioritize Proper Waste Management

Improper disposal of waste can contribute to pollution and contaminate surrounding areas, which could greatly affect bordering communities and environmental areas. Additionally, food waste is a pressing problem for some hospitality establishments, which is considered wasteful.

To curb this, businesses can establish a comprehensive recycling and composting program to address recycling and disposal issues. Additionally, they can partner with food banks to donate excess food and reduce waste.

Ensure Sustainable Sourcing

Sustainable sourcing is a key best practice in hospitality because it minimizes environmental impact, supports ethical business practices, and enhances guest experiences. Businesses should support ethical and fair trade practices to encourage responsible business practices that promote social equity and higher quality products.

By getting products from responsible sources, hospitality businesses can operate responsibly, reduce costs, and create a positive impact on the planet and society.

Follow International Sustainability Standards

Sustainability certifications help hospitality businesses adopt eco-friendly practices, enhance credibility, and meet global environmental standards. Here are some of the most recognized certifications and standards:

• LEED (Leadership in Energy and Environmental Design)
• ISO 14001
• ISO 20121
• EarthCheck
• Green Key Certification
• Fair Trade Certification
• BREEAM (Building Research Establishment Environmental Assessment Method)

Conformance with these certifications and standards not only helps with reputation management but it also keeps businesses in check for adhering to internationally recognized sustainability practices.

Engage Staff and Community Stakeholders

Engaging staff and community stakeholders is a vital best practice for sustainability in hospitality, as it fosters a culture of environmental and social responsibility. Training employees on sustainable practices such as energy conservation, waste reduction, and ethical sourcing, empowers them to contribute actively to green initiatives.

Additionally, collaborating with local communities, businesses, and organizations helps create a positive social and economic impact. Businesses can support local artisans, source ingredients from nearby farms, and participate in conservation projects, strengthening ties with the community.