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Hotel Feedback Form

Enhance guest satisfaction and maintain hotel standards using digital hotel feedback forms.

Hotel Feedback Form

  • Eliminate paperwork with digital checklists
  • Generate reports from completed checklists
  • Free to use for up to 10 users
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This comprehensive hotel feedback form is designed to streamline the process of conducting surveys after a guest’s stay. Use this feedback form to encourage guests to rate their hotel experience and gain a better understanding of what improvements to make across hotel operations. 

This digital feedback form can also be used to:

  • Attach media annotations to provide context of a guest’s rating
  • Gather additional feedback and suggestions from guests 
  • Make data-driven business decisions based on what guests want and look for in a hotel 
  • Export the hotel feedback form in PDF, Excel, or Word formats for secure cloud storage accessible only to authorized personnel

 

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Published 11 Mar 2025
Article byGabrielle Cayabyab
|3 min read

What is a Hotel Feedback Form?

A hotel feedback form is a structured document used by hotels to collect their guests’ opinions and feedback regarding their stay. This form helps hotels identify areas for improvement by allowing guests to share feedback on various aspects such as room cleanliness, service quality, staff behavior, amenities, food, and overall satisfaction.

Importance

Using a hotel feedback form is crucial to hotel management. It provides valuable insights into guests’ experiences, helping hotel management understand their strengths and areas that need improvement. Guest feedback also allows hotels to enhance service quality, address concerns promptly, and ensure customer satisfaction.

In line with this, positive feedback can boost a hotel’s reputation, while constructive criticism helps in refining operations. Understanding what guests want from their hotel stay and accommodating their requests can also increase repeat business and foster customer loyalty in the long run.

Benefits

Using a hotel feedback form is important for continuous improvement, especially for brand standards. Here are a few more benefits to take note of:

  • Improves Quality Standards: Feedback helps hotels identify areas that need improvement, ensuring better service and facilities for future guests.
  • Identifies Strengths and Weaknesses: Hotels can recognize what guests appreciate most and what aspects require refinement. This is especially helpful for understanding what guests want to see and experience with their hotel stay, making it easier to implement changes.
  • Boosts Hotel Reputation: Positive feedback can enhance the hotel’s reputation, attracting more customers. Moreover, hoteliers can use positive feedback as a basis for upholding what works when it comes to guest experience.
  • Helps in Staff Training: Feedback highlights staff performance, allowing management to reward excellent service and provide training where needed.
  • Supports Business Growth: Continuous improvements based on guest feedback contribute to long-term success and competitiveness in the industry.

How to Use a Hotel Feedback Form

Considering the benefits presented by hotel feedback, it is important to show guests how to properly fill out the form and complete the survey. Here is a short step-by-step guide to using a hotel feedback form:

  1. Fill out identification details on the title page. This typically includes the name of the hotel, duration of stay, guest information, and when the survey was completed. It may also indicate the room number and any special packages the guest availed when they stayed at the hotel.
  2. Rate each item listed in the form. It is crucial to be as honest as possible to help hotels understand what guests have enjoyed and what needs to be improved.
  3. Attach any photos or annotations as needed to note any special remarks regarding a rating. Leave detailed comments, especially for any issues encountered.
  4. Provide any additional suggestions and feedback as needed. Make constructive comments, but also provide compliments where its due as this also helps the hotel gain a better understanding of their quality.
  5. Complete the feedback form with a sign-off.

To give you a better understanding, here is a sample of a completed hotel feedback form:

FAQs about Hotel Feedback Forms

Usually, it is the hotel management team who prepares a hotel feedback form. Bigger hotel companies may have a guest relations or customer service team that focuses on designing forms to gain valuable guest insights. 

A hotel feedback form template should be updated regularly or whenever there are changes in services, amenities, or guest expectations. Frequent updates ensure relevant and useful feedback for continuous improvement.

Common mistakes in designing hotel feedback forms include:

  • Having too many questions
  • Using complicated or over technical language
  • Not having open-ended options
  • Ignoring mobile or digital accessibility

It is important to remember that a well-structured form should be short, clear, relevant, and actionable to ensure valuable responses.

Streamline Hotel Feedback Collection with SafetyCulture

Hotels put a huge emphasis on providing intuitive service and excellent guest experience, so it’s important to have the right data and tools to drive continuous improvement. As guest feedback is integral to hotel operations, there should be good rapport established between hotel staff and guests to maintain quality service and facilities.

With SafetyCulture, your organization can enhance feedback collection and make data-driven improvements to preserve hotel reputation and brand standards.

With the help of SafetyCulture, your organization can:

  • Customize effortlessly: Tailor templates with specific needs by incorporating custom logic into digital checklists
  • Empower your team: Invite your team members to utilize and explore the platform, enabling them to experience its capabilities
  • Never miss an audit: Schedule inspections that notify all relevant personnel to ensure that no check-ins are overlooked
  • Keep everyone informed: Generate comprehensive reports that are easily shareable to leaders, team members, and other relevant stakeholders

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Gabrielle Cayabyab
Article by

Gabrielle Cayabyab

SafetyCulture Content Specialist
Gabrielle Cayabyab is a content writer and researcher for SafetyCulture. Her academic background in Creative Writing and extensive experience with writing for various types of content allows her to create high-quality articles for a broad range of topics. As a content specialist, her primary goal is to produce timely and purposeful material that advocates for workplace safety and ultimately helps businesses find opportunities to strengthen their operations.

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