What is Customer Satisfaction Software?
Customer satisfaction software refers to a selection of different tools companies use to gauge customer satisfaction. Typically, this software comes with features designed to gather data on customer satisfaction, make improvements to ensure that customers are satisfied, and make forecasts so that teams make informed decisions to improve operations. The best customer satisfaction software allows you to collect and analyze customer satisfaction data and use the insights you gained to make informed decisions to improve operations.
Importance
The best way to improve sales and business is by ensuring that customers are satisfied with your product or services. This is why it’s crucial for companies to gather data on how satisfied customers are with the overall experience with the business. That way, you’ll easily spot potential areas of improvement and assign actions to ensure every customer leaves satisfied. Doing this manually is a tough task, but having a digital platform that handles the job for you allows you to gather customer satisfaction data accurately and efficiently. This saves your team time and allows you to spend your effort and resources on finding solutions and find ways to improve the customer experience.
Key Features
You should choose software based on the needs of your company. This means the features of your customer satisfaction software may vary from the features you’ll find on the software of other companies. However, most of the top customer satisfaction software options contain the following key features:
Customer surveys to gauge satisfaction
Feedback collection and data analysis
Ticketing systems
Real-time monitoring
Integrations with other platforms and systems
Automation
Benchmarks and comparisons
Choosing the Right Software
Here’s a quick comparison of all the software featured above to make it easier to find the one for your needs:
Customer Satisfaction Software | Free Version | Paid Plan | Mobile App |
SafetyCulture | Yes | $24/user/month* | Yes |
SurveyMonkey | Yes | $24.5/month | No |
Qualtrics | Yes | Starts at $1500.00 | No |
ZenDesk | No | Starts at $55/month | No |
Hubspot | Yes | Starts at $50/month | No |
Zoho Desk | Yes | Starts at $14/month | No |
NiceReply | No | Starts at $59/month | No |
* billed annually