Top 10 Retail Execution Software of 2024

a retail store manager using a retail execution software on a tablet

Why use SafetyCulture?

SafetyCulture is a powerful retail solution software that empowers retail managers, supply chain managers, store operations personnel, merchandisers, and brand managers to execute their retail strategies in-store effectively. The platform has powerful features that can help them in retail management, audit, and inventory management. This, in turn, can lead to increased sales and profits by enhancing product visibility, availability, compliance in retail stores, and better communication with retailers.


  • Control and monitor the status of in-store processes and standardization of retail outlets by conducting regular audits using the platform’s retail audit checklists.
  • Schedule and assign tasks to team members for retail activities like surveys, merchandising, or stock replenishment.
  • Analyze data from the audits with a robust dashboard and generate real-time reports on product availability, compliance level, and store performance.
  • Conduct bite-sized employee training sessions on proper auditing procedures and up-to-date product knowledge through the platform.
  • Enable prompt communication between sales teams, merchandisers, store operations personnel, and retailers to address issues and make data-driven decisions quickly.
  • Assign action items on identified issues from the audits and track their progress until closure.

Why use Repsly?

Repsly enables Consumer Packaged Goods (CPG) companies to gain data-driven insights and achieve peak performance in the field. The platform’s manager dashboard can help teams uncover retail opportunities and deploy actions effectively, empowering retail execution specialists to drive impactful sales and collect real-time insights.


  • Insights dashboards
  • Retail sales reporting
  • Field team management

Why use GoSpotCheck?

GoSpotCheck by FORM empowers field teams to enhance market execution with a single, user-friendly mobile solution. This platform combines dynamic task management, image recognition, photo reporting, field team communications, and advanced reporting, helping increase sales, improve execution, and guide teams while providing leaders with a shared view of the field for better, faster decision-making.


  • Photo reporting
  • Task management with AI
  • Real-time insights

Why use Aforza?

Aforza helps consumer product companies control margins in uncertain times. It can connect trade planning and field sales teams through its mobile apps to solve problems like margin erosion, missed revenue opportunities, and ineffective trade spending. Aforza is also a plug-and-play solution that can be implemented in weeks.


  • Intelligent merchandising workflows
  • Performance visibility
  • Customer onboarding

Why use Movista?

Movista is a retail execution software that empowers store and field teams to orchestrate in-store operations and enhance on-shelf availability seamlessly. The platform allows retail teams to collaborate efficiently and execute flawlessly in today’s fast-moving store environment. Movista also integrates all essential execution functionalities into a unified desktop and mobile work hub, optimizing workforce productivity and streamlining in-store item management.


  • Vendor collaboration
  • AI-assisted analytics
  • Item management and ordering

Why use Companion® REP?

Companion® REP by CIS Group is a powerful software solution created to streamline the workflow of representatives during customer visits at physical locations. Whether in-store or on-site, the platform automates various tasks and facilitates data analysis, making it invaluable for representatives visiting retail stores and food service establishments. Companion® REP also supports order management through direct store or warehouse delivery, ensuring efficiency and effectiveness in the field.


  • Real-time reporting
  • GPS tracking
  • Consignment inventory management

Why use Pepperi?

Pepperi is a unified B2B commerce platform designed to provide consumer goods and brand manufacturers with a comprehensive solution for managing their sales processes. This software provides sales reps and managers with an enterprise-grade app and mobile tool with features such as catalog presentation, order taking, and sales preparation.


  • Barcode scanning
  • Third-party integrations
  • Order management

Why use BeMyEye?

BeMyEye is a platform that focuses on enhancing retail execution and providing real-time insights to improve the shopping experience for consumers. This solution allows retailers to track retail execution and identify issues in real-time, enabling them to take action quickly and improve their brand’s performance.


  • Real-time sales tracking
  • Image tracking and recognition
  • Retail analytics

Why use Zipline?

Zipline is a platform designed to streamline store communication, improve store execution, and engage frontline employees for retailers. This platform combines communications and task management, helping employees see how their workload is part of the bigger picture. Zipline also offers a calendar, daily checklist, and store execution tracking for users to manage their day and focus on customer interactions.


  • In-app communication channels
  • Visual analytical dashboards
  • Mobile-ready forms

Why use Wiser Solutions?

Wiser Solutions is a software solution that provides brands, retailers, and brokers with a platform to help them succeed in the rapidly changing retail landscape. It aims to assisst businesses in monitoring and optimizing their pricing strategies by providing real-time data on competitor pricing, promotions, and product availability, enabling themto make data-driven pricing decisions.


  • Price management and optimization
  • Shopper insights
  • Shelf intelligence

What is Retail Execution Software?

A retail execution software is a powerful tool retailers use to streamline and optimize their sales and operations processes. It helps users effectively manage their merchandising, inventory stocks, sales, and promotions in real-time, improving communication and collaboration with customers and other retailers. This type of platform can also enhance efficiency and productivity in the workplace, increasing sales and customer satisfaction. It provides retailers with the necessary tools and insights to make data-driven decisions, enhance collaboration between departments, and ultimately drive business growth.


Retail execution software streamlines and optimizes various aspects of retail operations, ultimately improving efficiency and profitability. Here are some other key benefits of utilizing retail execution software:

  • Enhanced visibility – Retail execution software provides real-time visibility into all aspects of your retail operations, helping you make informed decisions and respond more quickly to changing market conditions. The right software helps you look into your inventory levels, sales data, customer behavior, and more.
  • Improved inventory management – This platform helps you track and manage your inventory levels accurately, ensuring you have the right products in stock at the right time. This reduces the risk of stockouts or overstocking, leading to increased sales and reduced costs.
  • Optimized store operations – A retail execution software also helps automate various tasks such as order management, shelf replenishment, and pricing updates, freeing up your staff’s time to focus on more critical activities. This automation eliminates manual errors and ensures consistency across all stores, improving operational efficiency.
  • Enhanced customer experience – By using retail execution software, you can gain valuable insights into customer behavior and preferences. This information lets you personalize the shopping experience, tailor promotions, and make data-driven decisions to meet customer demands effectively.
  • Efficient communication and collaboration – Retail execution software facilitates real-time sharing of information, task assignment, and progress tracking between different teams, departments within your organization, and retailers. It improves overall coordination and ensures everyone is on the same page, leading to more efficient and effective operations.
  • Improved sales performance – This type of platform provides real-time sales updates that allow users to track and analyze sales data to identify trends and opportunities. It enables them to optimize your sales strategies, target specific customer segments, and maximize revenue.

Key Features

When considering retail execution software, certain key features are necessary to help streamline operations and improve the overall performance of retail businesses. Here are some of the key features to consider in retail execution software:

Choosing the Best Retail Execution Software

Selecting the best retail execution software is vital for the success of any retail enterprise. Deploying the right software can streamline operations, boost efficiency, and elevate the overall customer experience. The table below provides a concise overview of retail execution software, summarizing free versions, pricing, and availability of mobile apps.

Retail Execution Software Free Version Paid Plan Mobile App
SafetyCulture Yes $24/user/month* Yes
Repsly None Custom pricing Yes
GoSpotCheck None Custom pricing Yes
Aforza None Custom pricing Yes
Movista None Custom pricing Yes
Companion® REP None Custom pricing Yes
Pepperi None $500/month Yes
BeMyEye None Custom pricing Yes
Zipline None Custom pricing Yes
Wiser Solutions None Custom pricing Yes

* billed annually

Rob Paredes
Article by

Rob Paredes

SafetyCulture Content Contributor
Rob Paredes is a content contributor for SafetyCulture. Before joining SafetyCulture, he worked as a financial advisor, a freelance copywriter, and a Network Engineer for more than a decade. Rob's diverse professional background allows him to provide well-rounded, engaging content that can help businesses transform the way they work.