- Free Version: Available for teams of up to 10
- Pricing: Premium plan $24/month (with a free 30-day trial period)
- Platforms supported: Available on mobile app (iOS and Android) or a web-based software
Why use SafetyCulture?
A highly-favored software solution in over 80 countries, SafetyCulture offers the best PRM software that helps companies build rapport and maintain relationships with their chosen suppliers, service providers, business collaborators, and customers. Its comprehensive features facilitate partner-related workflows, from onboarding and continuous training to daily activity monitoring and performance evaluation. With this versatile and scalable platform, businesses can drive growth and success, not just for themselves but also for their partners.
Features:
- Equip partners with the necessary knowledge and skills to represent the company effectively by providing training programs and ascertaining they get the certification required to operate within the law.
- Streamline repetitive workflows and enhance compatibility and interoperability by integrating the partner’s system and tools into the platform.
- Enable the organization’s partner to access vital information (e.g., contracts, assigned tasks, performance metrics, and historical data) from a secure centralized database.
- Promote real-time engagement and collaboration by facilitating instant communication and feedback exchange through the platform, enabling third-party associates to ask questions, provide updates, and offer suggestions.
- Gain valuable insights into partner activities, allowing companies to track progress, identify trends, and make data-driven decisions by generating and analyzing reports.
Why use Partner Pulse?
With the goal of understanding, fine-tuning, and growing the company’s partner network, PartnerPlus helps enhance the capabilities of third-party affiliates, streamline workflows, and drive performance. Thanks to this all-inclusive platform, businesses can improve onboarding, drive collaboration, and optimize the performance of their partners.
Features:
- Partner Scorecard
- Onboarding and Engagement Tools
- Automated Progress and Exception Reporting
- Free Version: None
- Pricing: Contact the Partner Pulse sales team for more information (demo may be scheduled)
- Platforms supported: Web
Why use PartnerStack?
One of the best affiliate solutions for B2B SaaS businesses, PartnerStack delivers growth and revenue for some of the top software providers in the world, as well as e-commerce start-ups, and finance groups. With this platform, companies can effectively build a partner ecosystem, maximize performance, and expand their channels.
Features:
- B2B-Ready Partner Listing and Partner Discovery
- Data Centralization
- Automated Payments with Commission Triggers
- Free Version: None
- Pricing: Contact the PartnerStack sales team for more information (demo provided upon registration)
- Platforms supported: Web
Why use Impartner?
Recognized by the Stevie Awards for Sales and Customer Service, Impartner has been rated as one of the best partner management software today. With its comprehensive features listing, remarkable scalability, and customization capabilities, this is the go-to solution for numerous businesses across industries.
Features:
- Personalized Partner Onboarding
- Certification Management
- Partner Business Planning
- Free Version: None
- Pricing: Contact the Impartner sales team for more information (personalized demo may be scheduled)
- Platforms supported: Web, iOS, Android
Why use ZiftONE?
Founded in 2006, ZiftONE is one of the leading PRM solutions specializing in channel marketing automation in the United States. With decades of experience, the platform offers an integrated approach that enables companies to drive partner engagement, accelerate sales, and maximize return on investment.
Features:
- Partner Marketing Automation
- Deal and Lead Registration
- Partner Enablement (Onboarding and Success Plans)
- Free Version: None
- Pricing: Contact the ZiftONE sales team for more information (demo available upon request)
- Platforms supported: Web
Why use Allbound?
With a focus on simplicity and effectiveness, Allbound distinguishes itself by providing extensive customization, committed partner onboarding, and dedicated support services. Because of its versatility and scalability, it successfully drives partner engagement and continued growth for tech, telecommunications, and healthcare companies.
Features:
- Journey Planning
- Partner Enablement (Content Library and Learning Tracks)
- Incentives Dashboard
- Free Version: None
- Pricing: Contact the Allbound sales team for more information (with a 30-day free trial)
- Platforms supported: Web
Why use Referral Rock?
Primarily designed as a marketing referral software, Referral Rock also offers the best partner relationship management software, thanks to its full feature that helps companies grow their business by word-of-mouth. The platform stands out as it pushes incentivization, increasing partner engagement.
Features:
- Referral Links and Notifications
- Dedicated Onboarding Specialist
- Rewards and Incentive Structures
- Free Version: None
- Pricing: Starts at $175 per month for up to 10 user accounts (with a free trial)
- Platforms supported: Web
What is PRM Software?
Partner Relationship Management (PRM) software is a digital tool that streamlines the management of relationships between a company and its partners, such as distributors, resellers, vendors, suppliers, and other external stakeholders. The platform serves as a hub for communication, collaboration, and activities between the organization and its partners, building better alliances and improving productivity for everyone involved.
Importance
All companies across industries require partners to succeed in their business endeavors. Manufacturers need marketing agents to ensure their products are known to the public. Building contractors require engineering and architectural consultants to construct solid structures. Mining companies need environmental experts to uphold sustainable operations.
Establishing and maintaining good relations with partners is fraught with challenges. Utilizing partner management software helps ensure that all stakeholders work towards the same goal. Here are some specifics:
- Enhanced Communication – Lack of communication is the primary cause of misunderstandings, work delays, and missed opportunities. The software’s centralized platform with real-time communication capabilities ensures everyone stays on the same page and collaborates better.
- Streamlined Partner Management – Many administrative workflows, such as drawing up contracts, onboarding vendors, training suppliers, and compliance management, can be accomplished within a central hub with role-based access. It reduces manual tasks, minimizes errors, and increases productivity.
- Data-driven Decision-Making – Partner relationship management software has built-in reporting and analytics that provide actionable insights (e.g., operational KPIs, sales revenue, customer satisfaction, etc.) based on real-time data. With this, companies can evaluate their partners, fairly allocate rewards, and discuss plans for future improvements.
Key Features
Some comprehensive management platforms have modules that can help companies handle partner-related processes, such as supplier assessments, vendor audits, and third-party risk management checks. Several functionalities are also found in PRM software, but there are a handful distinct to it:
- Checklists and Templates for Partner Management Workflows
- Centralized Dashboard with Roled-Based Access
- Partner Portal for Self-Service Access
- Content Management and Sharing
- Partner Onboarding
- Collaboration Tools (e.g., Shared Calendars, Scheduling, Document Sharing)
- Deal Registration and Management
- Lead Distribution and Tracking
- Issue Resolution
- Commission and Incentive Program Management
- Collaboration Tools
- Training and Certification Management
- Partner Performance Benchmarking
- Performance Tracking, Reporting, and Analytics
- Partner Feedback and Satisfaction Surveys
- Integration with CRM and Marketing Automation Platforms
- Mobile Accessibility with Offline Capabilities
Choosing the Right PRM Software
Any of the PRM software solutions described can help business executives, sales managers, and customer relationship managers build rapport and maintain good relations with their business partners. Before making your final choice, take another look at your options in the list below:
| PRM Software | Free Version | Paid Plan | Mobile App |
| SafetyCulture | Yes | $24/user/month* | Yes |
| Partner Pulse | No | Contact for pricing | No |
| PartnerStack | No | Contact for pricing | No |
| Impartner | No | Contact for pricing | Yes |
| ZiftONE | No | Contact for pricing | No |
| Allbound | No | Contact for pricing | No |
| Referral Rock | No | $175/month | No |
* billed annually
Eunice Arcilla Caburao